Salesforce Partners with Google to Launch Universal Commerce Protocol for AI-Driven Shopping

Reuters01-15

<a href="https://laohu8.com/S/CRM">Salesforce</a> Partners with Google to Launch Universal Commerce Protocol for AI-Driven Shopping

Salesforce Inc. has announced an expanded partnership with Google to support the Universal Commerce Protocol (UCP), a new open standard designed for agentic, AI-driven commerce. Through this collaboration, Salesforce will enable Agentforce Commerce merchants to natively integrate with UCP, allowing for real-time connections between merchant backends and Google's AI-powered shopping experiences, such as AI Mode in Search and the Gemini app. This initiative aims to help retailers offer seamless product discovery and native checkout experiences across Google’s AI surfaces, meeting shoppers wherever they are and driving growth through intelligent, conversational commerce. Further details on technical requirements, merchant eligibility, and rollout timelines will be provided by Salesforce as the partnership progresses.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Salesforce Inc. published the original content used to generate this news brief on January 14, 2026, and is solely responsible for the information contained therein.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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Value A Acc SGD","SG9999015978.USD":"利安颠覆性创新基金A","IE00BQXX3C00.GBP":"GUINNESS GLOBAL INNOVATORS \"C\" (GBP) ACC","LU1852331112.SGD":"Blackrock World Technology Fund A2 SGD-H","BK4527":"明星科技股","IE00BQXX3F31.USD":"GUINNESS GLOBAL INNOVATORS \"C\" (USD) ACC","LU0276348264.USD":"THREADNEEDLE (LUX) GLOBAL DYNAMIC REAL RETURN\"AUP\" (USD) INC","LU0792757196.USD":"TEMPLETON SHARIAH GLOBAL EQUITY FUND \"A\" (USD) ACC","BK4576":"AR","LU2244417387.USD":"FIDELITY SUSTAINABLE US EQUITY \"A\" (USD) ACC"},"translate_title":"Salesforce与谷歌合作推出用于人工智能驱动购物的通用商务协议","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"CRM":1.97,"GOOGL":1.94},"content_text":"Salesforce Partners with Google to Launch Universal Commerce Protocol for AI-Driven Shopping\n    \n\n        Salesforce Inc. has announced an expanded partnership with Google to support the Universal Commerce Protocol (UCP), a new open standard designed for agentic, AI-driven commerce. Through this collaboration, Salesforce will enable Agentforce Commerce merchants to natively integrate with UCP, allowing for real-time connections between merchant backends and Google's AI-powered shopping experiences, such as AI Mode in Search and the Gemini app. This initiative aims to help retailers offer seamless product discovery and native checkout experiences across Google’s AI surfaces, meeting shoppers wherever they are and driving growth through intelligent, conversational commerce. Further details on technical requirements, merchant eligibility, and rollout timelines will be provided by Salesforce as the partnership progresses.\n      \n\n\nDisclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Salesforce Inc. published the original content used to generate this news brief on January 14, 2026, and is solely responsible for the information contained therein.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation,express","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":1,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.36.0","shortVersion":"4.36.0","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2603645340","isCrawlerRequest":true}