TransUnion's latest Canada Consumer Pulse Study reveals that Canadians are increasingly divided over their financial outlook, with inflation and recession fears significantly shaping consumer behavior. The report highlights that 53% of Canadians feel their household income is not keeping up with rising inflation, and 25% are unable to pay at least one of their current bills or loans in full. Despite some income growth, most consumers have not seen a change in earnings, prompting 85% to alter their shopping habits, including a greater focus on sales and discounts. The study also notes an uptick in credit market activity, particularly among younger Canadians, with 47% of Gen Z and 31% of Millennials planning to take on more credit. However, confidence remains low, as 18% of respondents do not believe they would be approved for new credit products, and over 20% who intended to apply for credit ultimately refrained, often due to concerns about rejection related to credit history or income stability. The findings indicate continued reliance on credit cards for cash flow management and reflect ongoing economic pressures across Canadian households.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. TransUnion published the original content used to generate this news brief via GlobeNewswire (Ref. ID: GNW9622462-en) on January 13, 2026, and is solely responsible for the information contained therein.
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