Under Armour Appoints Kara Trent as Chief Merchandising Officer and Adam Peake as President, Americas

Reuters01-16
Under Armour Appoints Kara Trent as Chief Merchandising Officer and Adam Peake as President, Americas

Under Armour Inc. has announced executive leadership changes effective February 2, 2026. Kara Trent has been appointed Chief Merchandising Officer, tasked with leading category management and go-to-market initiatives. Adam Peake has been named President, Americas, overseeing brand relevance and omni-channel growth. Yassine Saidi will transition to a Senior Advisor role focused on design expression and creative continuity.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. UA - Under Armour Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: PH64119) on January 15, 2026, and is solely responsible for the information contained therein.

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