Nubank CEO Unveils New Customer Initiatives and Celebrates Record Growth

Reuters01-13
Nubank CEO Unveils New Customer Initiatives and Celebrates Record Growth

Nu Holdings Ltd., parent company of Nubank, showcased its latest achievements and strategic priorities in the first Nu Videocast of 2026. Livia Chanes, CEO of Nubank Brazil, highlighted the launch of Caixinhas Turbo, which offers enhanced yields with immediate liquidity, and emphasized the company's commitment to financial inclusion and customer engagement. In 2025, Nubank introduced its most ambitious debt renegotiation program, helping over 6 million customers rebuild their finances. The bank's partnerships with companies like Uber, iFood, Shopee, OpenAI, and Burger King generated $29 million in customer savings last year. With a customer base that now includes over 110 million Brazilians—representing 61% of the country’s adult population—Nubank continues to set benchmarks in digital banking, boasting industry-leading customer satisfaction and a growing secured credit portfolio. CEO Chanes reiterated Nubank’s focus on continuous improvement and expansion, especially among under-18s and SMEs, stressing that significant growth opportunities remain.

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