Shake Shack Focuses on Growing Digital Business -- Market Talk

Dow Jones01-13

1405 ET - Shake Shack has been focused on growing its digital footprint, a tactic that paid off when cold weather hurt in-store sales last month, CEO Robert Lynch says during a conference. "Our digital sales were still very healthy, indicative of the demand for our brand despite the weather that impacted our walk-up traffic," Lynch says. "We want to continue to grow that digital footprint," he says, noting plans to launch a loyalty platform. The burger chain's app represents less than 10% of overall revenue, a share the company intends to grow, Lynch says. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

January 12, 2026 14:06 ET (19:06 GMT)

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The burger chain's app represents less than 10% of overall revenue, a share the company intends to grow, Lynch says. 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