Assessing Brown‑Forman (BF.B) Valuation After Woodford Reserve Double Double Oaked Bourbon Goes National

Simply Wall St.01-15

Brown-Forman (BF.B) caught investor attention after shares moved higher when the company said its Woodford Reserve Double Double Oaked Bourbon would see a national re release, highlighting the brand’s...

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See our latest analysis for Brown-Forman. At a share price of $27.20, Brown-Forman has seen a 7.30% 7 day share price return, while its 1 year total shareholder return of 16.80% and 5 year total shareholder return of 59.15% show that longer term momentum has faded despite the recent bourbon driven bounce. If this kind of brand driven move has your attention, it could be a good moment to broaden your search with fast growing stocks with high insider ownership. With Brown-Forman returning 16.80% over 1 year but still showing a 35.82% intrinsic discount and trading below the average analyst price target, is this recent bourbon buzz a genuine opening, or is the market already anticipating future growth in the price? AdvertisementMost Popular Narrative: 12% Undervalued At a last close of $27.20, the most followed narrative anchors fair value closer to $30.91, framing Brown-Forman as modestly undervalued right now. Ongoing global consumer trend from beer/wine to brown spirits and specialty liquors, combined with Brown-Forman's proven ability to globalize successful innovations (for example, flavored whiskey variants), is cited as supporting sustained category tailwinds for revenue growth and margin expansion, reinforcing resilience against structural industry headwinds. Read the complete narrative. Want to see what is really baked into that price gap? Revenue nudges, margin tweaks, and a future earnings multiple are doing the heavy lifting. Curious which assumptions matter most and how they link back to that fair value line? Result: Fair Value of $30.91 (UNDERVALUED) Have a read of the narrative in full and understand what's behind the forecasts. However, that gap can close quickly if softness in developed markets and consumer moderation deepen, or if competition in premium whiskey and tequila starts to bite into volumes and pricing. Find out about the key risks to this Brown-Forman narrative.  Build Your Own Brown-Forman Narrative If you see the story differently or just prefer to test the numbers yourself, you can build a custom thesis in a few minutes: Do it your way. A great starting point for your Brown-Forman research is our analysis highlighting 4 key rewards and 1 important warning sign that could impact your investment decision. Looking for more investment ideas? If Brown-Forman has sharpened your focus, do not stop here. Use the Screener to spot other opportunities that match your style before the crowd catches on.  Target potential deep value by scanning these 887 undervalued stocks based on cash flows that may be pricing in more pessimism than their cash flows suggest. Explore technology-related themes by filtering these 25 AI penny stocks that link artificial intelligence to identifiable business models and financials. Look for income potential with these 12 dividend stocks with yields > 3% that offer yields above 3% and may appeal to investors seeking a steadier return profile.   This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.Valuation is complex, but we're here to simplify it.Discover if Brown-Forman might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.Access Free AnalysisHave feedback on this article? Concerned about the content? Get in touch with us directly. 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