Salesforce Inc. announced that Adamed Laboratorios, a Spanish pharmaceutical company specializing in prescription drugs, has selected Salesforce Agentforce Life Sciences for Customer Engagement to modernize its commercial operations in Spain. The implementation aims to unify Adamed’s commercial processes, enhance customer engagement across multiple channels, and provide a comprehensive 360-degree view of its customers. The project will be led by Izertis, a Salesforce partner, to support the deployment and adoption of the platform.
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