BUZZ-Barclays lifts PT on Hilton, Marriott over improved lodging outlook, cuts Hyatt

Reuters01-16
BUZZ-Barclays lifts PT on Hilton, Marriott over improved lodging outlook, cuts Hyatt

** Barclays lifts price targets on hotel operators Hilton Worldwide HLT.N and Marriott International MAR.O but cuts PT on Hyatt Hotels H.N

** Brokerage expects growth in the lodging industry to pick up in 2026, supported by major events such as the FIFA World Cup, easier comparisons and a firmer macro backdrop

** Adds Marriott to guide steady room growth, with growing focus on better credit card economics that could outweigh its expansion plans next year

** Says 2026 outlook remains cautiously optimistic, with modest forecast bumps and hotel operators sticking to a wait-and-watch stance

** Wells Fargo hikes PT on all three companies

** In 2025, MAR rose 11.2%, H gained 2.1% and HLT advanced 16.2%

Barclays PT change:

Companies

New PT

Old PT

Rating (Maintained)

Hilton Worldwide

$309

$297

Overweight

Hyatt Hotels

$198

$200

Overweight

Marriott International

$320

$276

Equal-Weight

(Reporting by Apratim Sarkar in Bengaluru)

((Apratim.Sarkar@thomsonreuters.com))

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