Havas Bid for WPP Seems Doable, But Partial Deal Is More Likely -- Market Talk

Dow Jones01-16

1532 GMT - A bid by Havas and its biggest shareholder Bollore for bigger rival WPP seems doable, but a potential acquisition for a part of the group seems more likely than a deal for the whole of WPP, J.P. Morgan analysts say. Among the strategic options for U.K.-based advertising group WPP are selling the whole business or individual assets, JPM says in a research note. Recent media reports pointed to Havas as a possible buyer of all or some of WPP. Both companies declined to comment at the time. Havas focuses on smaller acquisitions, and the more likely scenario is that it could become a potential buyer of a WPP creative network rather than the whole group, the analysts say. WPP shares fall 1.55%, Havas's are down 0.3%. (adria.calatayud@wsj.com)

(END) Dow Jones Newswires

January 16, 2026 10:32 ET (15:32 GMT)

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Among the strategic options for U.<a href=\"https://laohu8.com/S/TKKD.SI\">K</a>.-based advertising group WPP are selling the whole business or individual assets, <a href=\"https://laohu8.com/S/JPM\">JPM</a> says in a research note. Recent media reports pointed to Havas as a possible buyer of all or some of WPP. Both companies declined to comment at the time. Havas focuses on smaller acquisitions, and the more likely scenario is that it could become a potential buyer of a WPP creative network rather than the whole group, the analysts say. WPP shares fall 1.55%, Havas's are down 0.3%. 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Morgan analysts say. Among the strategic options for U.<a href=\"https://laohu8.com/S/TKKD.SI\">K</a>.-based advertising group WPP are selling the whole business or individual assets, <a href=\"https://laohu8.com/S/JPM\">JPM</a> says in a research note. Recent media reports pointed to Havas as a possible buyer of all or some of WPP. Both companies declined to comment at the time. Havas focuses on smaller acquisitions, and the more likely scenario is that it could become a potential buyer of a WPP creative network rather than the whole group, the analysts say. WPP shares fall 1.55%, Havas's are down 0.3%. 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