1229 GMT - WPP's shares will unlikely rise on the back of 2026 guidance as it points to a relatively sharp growth decline in 2026, Morgan Stanley analysts write in a note. The U.S. bank expects the CEO's strategic review to take place ahead of the full-year 2025 results, which is likely to include both a trading update and a guidance for 2026. As this would be CEO Cindy Rose's first full-year outlook, the analysts expect it to be relatively conservative and to reflect the risk of further losses in 2026. Rose took the helm of the company on Sept.1. The bank anticipates guidance of 5% to 3% like-for-like growth decline for 2026, with flat adjusted operating margin on year. Shares are down 1.9% at 3.10 pounds. (najat.kantouar@wsj.com)
(END) Dow Jones Newswires
January 19, 2026 07:29 ET (12:29 GMT)
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