Some European Luxury Brands Will Suffer More From Proposed Tariffs -- Market Talk

Dow Jones01-19 19:19

1119 GMT - President Trump's latest tariff move threatens to damage sales growth and earnings in the luxury sector, but some companies will be harder hit than others, Neil Wilson, UK Investor Strategist at Saxo Bank, says. LVMH, Burberry, Hermes and Richemont lead declines, as the production of many jewelers and fashion houses is hard to move to other locations. U.S. sales are also challenging to replace, with many of the brands having done well in the past few years due to success in the U.S., Wilson writes in an email. Now, it is a headwind for those companies, he adds. "And you can't make champagne anywhere other than in Champagne." Burberry shares are down 2.5%, LVMH slumps 4.1%, Hermes is down 3.2%, and Richemont shares fall 3.5%. (aimee.look@wsj.com)

(END) Dow Jones Newswires

January 19, 2026 06:19 ET (11:19 GMT)

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U.S. sales are also challenging to replace, with many of the brands having done well in the past few years due to success in the U.S., Wilson writes in an email. Now, it is a headwind for those companies, he adds. \"And you can't make champagne anywhere other than in Champagne.\" Burberry shares are down 2.5%, LVMH slumps 4.1%, Hermes is down 3.2%, and Richemont shares fall 3.5%. 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LVMH, Burberry, Hermes and Richemont lead declines, as the production of many jewelers and fashion houses is hard to move to other locations. U.S. sales are also challenging to replace, with many of the brands having done well in the past few years due to success in the U.S., Wilson writes in an email. Now, it is a headwind for those companies, he adds. \"And you can't make champagne anywhere other than in Champagne.\" Burberry shares are down 2.5%, LVMH slumps 4.1%, Hermes is down 3.2%, and Richemont shares fall 3.5%. 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