Netflix Users Stick With Ad Tier for Longer -- Market Talk
Dow Jones01-17
1358 ET - Netflix's users have grown increasingly less likely to leave its cheaper tier that includes ads for its premium subscriptions, Wedbush Securities analysts say in a note, citing survey results. Netflix has a low churn rate, driven by variety, quality and depth of its content, and easy switching between its ad tier and premium tiers discourages further churn, the analysts say. "But we are now seeing users stick with the advertising tier for longer," they say, noting the trend is likely driven by Netflix's industry-low ad delivery rates. (kelly.cloonan@wsj.com)
(END) Dow Jones Newswires
January 16, 2026 13:58 ET (18:58 GMT)
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