Roku Bets On Shoppable TV And AI As Valuation Signals Upside Potential

Simply Wall St.01-21

Roku and Pinterest have launched a new shoppable TV series on Roku, letting viewers buy products directly from what they see on screen. The rollout ties into Roku’s expansion of The Roku Channel and ...

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The rollout ties into Roku’s expansion of The Roku Channel and ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/media/nasdaq-roku/roku/news/roku-bets-on-shoppable-tv-and-ai-as-valuation-signals-upside\">Source Link</a>\n\n</div>\n","source":"simplywall_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Roku Bets On Shoppable TV And AI As Valuation Signals Upside Potential</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nRoku Bets On Shoppable TV And AI As Valuation Signals Upside Potential\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-21 22:30 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://simplywall.st/stocks/us/media/nasdaq-roku/roku/news/roku-bets-on-shoppable-tv-and-ai-as-valuation-signals-upside><strong>Simply Wall St.</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Roku and Pinterest have launched a new shoppable TV series on Roku, letting viewers buy products directly from what they see on screen. The rollout ties into Roku’s expansion of The Roku Channel and ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/media/nasdaq-roku/roku/news/roku-bets-on-shoppable-tv-and-ai-as-valuation-signals-upside\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4585","symbol_name":"ETF&股票定投概念","start_time":0,"source_url":"https://simplywall.st/stocks/us/media/nasdaq-roku/roku/news/roku-bets-on-shoppable-tv-and-ai-as-valuation-signals-upside","article_id":"2605148464","we_media_id":null,"thumbnails":["https://images.simplywall.st/asset/industry/4313000-choice1-main-header/1585186956346"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/media/nasdaq-roku/roku/news/roku-bets-on-shoppable-tv-and-ai-as-valuation-signals-upside","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2605148464","pubTimestamp":1769005847,"columns":[],"sourceInfo":{"source_id":"simplywall_highlight","name":"Simply Wall St."},"weMediaInfo":null,"summary":"Roku and Pinterest have launched a new shoppable TV series on Roku, letting viewers buy products directly from what they see on screen.\nThe rollout ties into Roku’s expansion of The Roku Channel and new AI powered tools such as conversational weather updates and real time content suggestions.\nThese features are gaining traction with younger audiences and aim to deepen engagement on Roku’s platform.\n\nRoku, traded as NasdaqGS:ROKU, is leaning into interactive streaming at a time when its...","collect":0,"end_time":0,"defaultTopTitle":"simplywall.st","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4585":"ETF&股票定投概念","LU1169590202.USD":"ALLSPRING (LUX)  U.S. SELECT EQUITY \"I\" (USD) ACC","TV":"墨西哥电视","BK4587":"ChatGPT概念","BK4528":"SaaS概念","LU1861558580.USD":"日兴方舟颠覆性创新基金B","ROKU":"Roku Inc","BK4588":"碎股","BK4108":"电影和娱乐","BK4507":"流媒体概念","BK4548":"巴美列捷福持仓","BK4551":"寇图资本持仓","BK4100":"有线和卫星","LU1169589451.USD":"ALLSPRING (LUX)  U.S. SELECT EQUITY \"A\" (USD) ACC","LU1861559042.SGD":"日兴方舟颠覆性创新基金B SGD","AI":"C3.ai, Inc.","BK4023":"应用软件","BK4524":"宅经济概念","BK4532":"文艺复兴科技持仓","BK4543":"AI"},"translate_title":"Roku押注可购物电视和人工智能，估值显示上涨潜力","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"TV":1.5,"ROKU":1.5,"AI":0.79},"content_text":"Roku and Pinterest have launched a new shoppable TV series on Roku, letting viewers buy products directly from what they see on screen. The rollout ties into Roku’s expansion of The Roku Channel and new AI powered tools such as conversational weather updates and real time content suggestions. These features are gaining traction with younger audiences and aim to deepen engagement on Roku’s platform.  Roku, traded as NasdaqGS:ROKU, is leaning into interactive streaming at a time when its shares trade around $102.75. Over the past year, the stock has returned 28.9%, while the 5 year figure shows a 74.5% decline, underlining how volatile the journey has been for long term holders. For you as an investor, the key consideration is how much this mix of shoppable TV and AI driven personalization can influence time spent on the platform and ultimately monetization. As Roku works to position itself as a bridge between traditional TV and digital first viewing, the depth and durability of user engagement will remain an important factor to watch. Stay updated on the most important news stories for Roku by adding it to your watchlist or portfolio. Alternatively, explore our Community to discover new perspectives on Roku. NasdaqGS:ROKU Earnings & Revenue Growth as at Jan 2026 How Roku stacks up against its biggest competitors AdvertisementQuick Assessment  ✅ Price vs Analyst Target: At US$102.75, the price sits about 17% below the US$123.46 analyst consensus target. ✅ Simply Wall St Valuation: Simply Wall St flags Roku as undervalued, trading 42.9% below its estimated fair value. ❌ Recent Momentum: The 30 day return is about 5.6% lower, showing recent weakness despite the product news.  Check out Simply Wall St's\nin-depth valuation analysis for Roku. Key Considerations  📊 Shoppable TV with Pinterest plus AI powered personalization aims to increase viewer engagement and advertising relevance on Roku’s platform. 📊 Watch how ad revenue, The Roku Channel performance and user growth, especially among younger viewers, respond to these features over coming quarters. ⚠️ A forward P/E of around 98.6 leaves little room if engagement or monetization from shoppable TV and AI tools does not meet expectations.  Dig Deeper For the full picture including more risks and rewards, check out the\ncomplete Roku analysis.  This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.New: AI Stock Screener & AlertsOur new AI Stock Screener scans the market every day to uncover opportunities.• Dividend Powerhouses (3%+ Yield)• Undervalued Small Caps with Insider Buying• High growth Tech and AI CompaniesOr build your own from over 50 metrics.Explore Now for FreeHave feedback on this article? Concerned about the content? Get in touch with us directly. 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