Anta Sports Products Could Face Margin Pressure Despite Stable Sales -- Market Talk

Dow Jones01-21 16:16

0816 GMT - Anta Sports Products is likely to face margin pressure even as it maintains stable sales momentum this year, say DBS Group Research analysts in a note. Upcoming events such as the Winter Olympics are likely to require more marketing spending by the Chinese sportswear company, the analysts say. The company is also likely to invest strategically into its mass-market Anta brand and premium Fila brand, they add. The analysts cut their 2026 earnings forecast by 4% given likely narrower margins for both brands. Nonetheless, they believe the company is resilient and could still post a higher top line in 2026 as it beefs up its high-growth categories. DBS trims its target price on Anta to HK$109.00 from HK$118.00 but maintains a buy rating. Shares closed 4.2% lower at HK$79.10. (megan.cheah@wsj.com)

(END) Dow Jones Newswires

January 21, 2026 03:16 ET (08:16 GMT)

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