Is Planet Fitness (PLNT) Pricing Look Reasonable After Prolonged Share Price Weakness

Simply Wall St.01-24

If you are wondering whether Planet Fitness shares offer good value at today's price, or if the recent moves suggest caution, this article will walk you through what the numbers say. The stock closed ...

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The stock closed ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/consumer-services/nyse-plnt/planet-fitness/news/is-planet-fitness-plnt-pricing-look-reasonable-after-prolong\">Source Link</a>\n\n</div>\n","source":"simplywall_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Is Planet Fitness (PLNT) Pricing Look Reasonable After Prolonged Share Price Weakness</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nIs Planet Fitness (PLNT) Pricing Look Reasonable After Prolonged Share Price Weakness\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-24 18:24 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://simplywall.st/stocks/us/consumer-services/nyse-plnt/planet-fitness/news/is-planet-fitness-plnt-pricing-look-reasonable-after-prolong><strong>Simply Wall St.</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>If you are wondering whether Planet Fitness shares offer good value at today's price, or if the recent moves suggest caution, this article will walk you through what the numbers say. The stock closed ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/consumer-services/nyse-plnt/planet-fitness/news/is-planet-fitness-plnt-pricing-look-reasonable-after-prolong\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2210149790.SGD","symbol_name":"Natixis Thematics Subscription Economy R/A SGD-H","start_time":0,"source_url":"https://simplywall.st/stocks/us/consumer-services/nyse-plnt/planet-fitness/news/is-planet-fitness-plnt-pricing-look-reasonable-after-prolong","article_id":"2605390582","we_media_id":null,"thumbnails":["https://images.simplywall.st/asset/industry/4213000-choice2-main-header/1585186738095"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/consumer-services/nyse-plnt/planet-fitness/news/is-planet-fitness-plnt-pricing-look-reasonable-after-prolong","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2605390582","pubTimestamp":1769250240,"columns":[],"sourceInfo":{"source_id":"simplywall_highlight","name":"Simply Wall St."},"weMediaInfo":null,"summary":"If you are wondering whether Planet Fitness shares offer good value at today's price, or if the recent moves suggest caution, this article will walk you through what the numbers say.\nThe stock closed at US$94.47, with returns of a 3.3% decline over 7 days, a 14.1% decline over 30 days, a 13.9% decline year to date, a 9.9% decline over 1 year, 14.7% over 3 years and 31.2% over 5 years, which provides a mixed picture depending on how far back you look.\nRecent headlines around Planet Fitness...","collect":0,"end_time":0,"defaultTopTitle":"simplywall.st","property":[],"viewcount":null,"language":"en","relate_stocks":{"LU2210149790.SGD":"Natixis Thematics Subscription Economy R/A SGD-H","LU0266013472.USD":"AXA WF - Framlington Longevity Economy A Cap USD","PLNT":"Planet Fitness Inc","LU1923622614.USD":"Natixis Thematics Meta R/A USD","BK4216":"消闲设施","LU2095319765.USD":"Natixis Thematics Subscription Economy R/A USD","LU2211815571.USD":"ALLIANZ POSITIVE CHANGE \"AT\" (USD) ACC","LU0390134368.USD":"FRANKLIN GLOBAL GROWTH \"A\" (USD) ACC","LU2210150020.SGD":"Natixis Thematics Subscription Economy R/A SGD","LU0053671581.USD":"摩根大通美国小盘成长股 A(dist)","LU2125909593.SGD":"Natixis Thematics Meta R/A SGD","DCF":"Dreyfus Alcentra Global Credit Income 2024 Target Term Fund, Inc","LU2125909247.SGD":"Natixis Thematics Meta H-R/A SGD"},"translate_title":"股价长期疲软后，Planet Fitness(PLNT)的定价看起来合理吗","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PLNT":1.5,"DCF":1},"content_text":"If you are wondering whether Planet Fitness shares offer good value at today's price, or if the recent moves suggest caution, this article will walk you through what the numbers say. The stock closed at US$94.47, with returns of a 3.3% decline over 7 days, a 14.1% decline over 30 days, a 13.9% decline year to date, a 9.9% decline over 1 year, 14.7% over 3 years and 31.2% over 5 years, which provides a mixed picture depending on how far back you look. Recent headlines around Planet Fitness have focused on the business as a large US fitness chain and its role in the gym market, which shapes how investors view growth potential and brand strength. This broader context is important when you weigh the recent share price moves against the longer term story. At the moment Planet Fitness scores 1 out of 6 on our valuation checks. Next, we will look at what each of the main valuation methods indicates and then finish with a different way of thinking about value that goes beyond the usual ratios.  Planet Fitness scores just 1/6 on our valuation checks. See what other red flags we found in the full valuation breakdown. AdvertisementApproach 1: Planet Fitness Discounted Cash Flow (DCF) Analysis A Discounted Cash Flow model estimates what a business could be worth today by projecting its future cash flows and then discounting those back to a present value using a required rate of return. For Planet Fitness, the model used is a 2 Stage Free Cash Flow to Equity approach. The latest twelve month free cash flow is about $195.9 million. Analysts provide specific free cash flow estimates for the next several years, and Simply Wall St then extends those projections. For example, projected free cash flow for 2030 is $497 million, with intermediate years such as 2026 to 2029 in the $278.8 million to $452 million range, all expressed in US$ and then discounted back to today. Bringing all of those discounted cash flows together results in an estimated intrinsic value of about $92.91 per share, compared with the recent share price of $94.47. That implies the stock is around 1.7% overvalued, which is a very small gap. Result: ABOUT RIGHT Planet Fitness is fairly valued according to our Discounted Cash Flow (DCF), but this can change at a moment's notice. Track the value in your watchlist or portfolio and be alerted on when to act. PLNT Discounted Cash Flow as at Jan 2026 Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for Planet Fitness. Approach 2: Planet Fitness Price vs Earnings For a profitable company like Planet Fitness, the P/E ratio is a useful way to think about value because it links what you are paying directly to the earnings the business is generating today. In general, higher growth expectations and lower perceived risk can justify a higher P/E ratio, while slower growth expectations or higher risk usually call for a lower, more conservative P/E level. So context matters when you look at any single number. Planet Fitness currently trades on a P/E of 38.1x. That is above the Hospitality industry average of 21.5x and also above the peer average of 17.2x. Simply Wall St’s Fair Ratio for Planet Fitness is 23.7x, which is its view of what a more “normal” P/E might look like after considering factors such as earnings growth, profit margins, industry, market cap and key risks. This Fair Ratio can be more informative than a simple peer or industry comparison because it adjusts for the specific profile of Planet Fitness rather than assuming all companies deserve the same multiple. With the current P/E of 38.1x sitting well above the Fair Ratio of 23.7x, the shares screen as relatively expensive on this measure. Result: OVERVALUED NYSE:PLNT P/E Ratio as at Jan 2026 P/E ratios tell one story, but what if the real opportunity lies elsewhere? Discover 1428 companies where insiders are betting big on explosive growth. Upgrade Your Decision Making: Choose your Planet Fitness Narrative Earlier we mentioned that there is an even better way to understand valuation, so let us introduce you to Narratives, which simply means writing the story you believe about Planet Fitness and tying that story to your own forecasts and fair value estimate. Instead of only looking at ratios, a Narrative lets you spell out what you expect for future revenue, earnings and profit margins, link those assumptions to a financial model, and see the fair value that drops out at the end. On Simply Wall St, Narratives sit inside the Community page. You can quickly create your own or review others, then compare the fair value from each Narrative to the current share price to help you decide whether Planet Fitness looks attractive or stretched. Because Narratives update when fresh information like news or earnings is added, your story and fair value stay in sync with the latest data. You can see, for example, one Planet Fitness Narrative that assumes very strong growth and a higher fair value, while another assumes slower progress and a lower fair value, all based on different user assumptions rather than a single “right” answer. Do you think there's more to the story for Planet Fitness? Head over to our Community to see what others are saying! NYSE:PLNT 1-Year Stock Price Chart  This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.New: Manage All Your Stock Portfolios in One PlaceWe've created the ultimate portfolio companion for stock investors, and it's free.• Connect an unlimited number of Portfolios and see your total in one currency• Be alerted to new Warning Signs or Risks via email or mobile• Track the Fair Value of your stocksTry a Demo Portfolio for FreeHave feedback on this article? Concerned about the content? Get in touch with us directly. 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