Purell, Clorox Seen as Complementary Brands -- Market Talk

Dow Jones01-24

1206 ET - In buying Purell-maker Gojo Industries, Clorox is getting a complementary brand to its own health & wellness business, Morgan Stanley analysts write in a note. Purell skews toward business-to-business and has high awareness but little household penetration, while 80% of Clorox's brand sales are in retail surface cleaning, they write, creating a major retail opportunity for Purell. In professional settings, the two brands are also complementary, with Purell performing best in government and health care settings, while Clorox is strong in schools and offices. "Pro forma, the combination creates a $3.5B+ health and hygiene brand portfolio with No. 1 or No. 2 share positions across solid growth categories," the analysts write. Clorox gains 2.3%.(elias.schisgall@wsj.com)

(END) Dow Jones Newswires

January 23, 2026 12:06 ET (17:06 GMT)

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