Ulta Beauty Boosts Middle East Expansion, Now Lands In Dubai

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Ulta Beauty, Inc. (NASDAQ:ULTA) shares were trading higher on Friday after the specialty retailer announced its first store opening in the United Arab Emirates. The cosmetics and skincare giant said ...

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(NASDAQ:ULTA) shares were trading higher on Friday after the specialty retailer announced its first store opening in the United Arab Emirates.\nThe cosmetics and skincare giant said it will debut at Mall of the Emirates on Jan. 29, in partnership with Alshaya Group.\nUlta Beauty added that the store in the Mall of the Emirates builds on its first Middle East store in Kuwait, which opened in November 2025.\nThe Dubai launch will be followed by stores at Dubai Mall and Red Sea Mall in Jeddah later in 2026. In fact, the UAE store will feature makeup, skin care, hair care, fragrance and beauty services under one roof.\nThe store will offer products from prestige, mass and emerging brands, including several new names for the region.\nUlta Beauty said the curated assortment will include favorites such as Ulta Beauty Collection, Ôrəbella, Morphe, Polite Society and LolaVie.\nGlobal brands like Peter Thomas Roth and RMS will also be available alongside local labels.\nThe firm will host pre-launch and launch-week events featuring live demos and appearances by regional founders.\nThe festivities kick off with an appearance by Nadine Njeim, an actress and founder of Nadine Njeim Beauty, on opening day.\nThe company said events from Jan. 30 to Feb. 7 will include product demonstrations and local entrepreneur showcases.\nJohn Hadden, CEO at Alshaya Group, said the UAE launch is a major milestone for his company's beauty portfolio.\nKecia Steelman, president and CEO of Ulta Beauty, said she looks forward to bringing Ulta's beauty experience to Dubai customers.\nULTA Price Action: Ulta Beauty shares are trading higher by 0.79% to $687.16 at publication on Friday.\nPhoyo: Ken Wolter via Shutterstock\nThis content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.36.0","shortVersion":"4.36.0","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2605404815","isCrawlerRequest":true}