T. Rowe Price and Vestmark Launch Custom Premier for Personalized RIA Portfolios

Reuters01-22
T. Rowe Price and Vestmark Launch Custom Premier for Personalized RIA Portfolios

T. Rowe Price Group Inc. has partnered with Vestmark, Inc. to launch "Custom Premier," a personalized model portfolio solution designed for registered investment advisors (RIAs) and their clients. The new offering combines Vestmark's tax-aware implementation technology with T. Rowe Price's investment expertise, allowing RIAs to deliver highly customized, tax-efficient portfolios across ETFs and mutual funds at scale. Custom Premier aims to address the growing demand for tailored investment strategies by enabling advisors to align portfolios with individual client goals, risk profiles, and tax considerations, all while maintaining operational efficiency and scalability.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. T. Rowe Price Group Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260122807515) on January 22, 2026, and is solely responsible for the information contained therein.

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