Lyft's Freenow Taps Ericsson Tech To Stop Ride-Hailing Scams

Benzinga01-22

The push to make ride-hailing safer without slowing users down is gaining momentum as Vonage, a communications technology subsidiary of Ericsson (NASDAQ:ERIC), expands its partnership with Freenow by ...

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Tactics such as account takeovers, SIM swap schemes, and synthetic identities have pushed operators to look for verification methods that work behind the scenes without disrupting bookings or payments.Price Action: Lyft shares were down 0.11%","collect":0,"end_time":0,"defaultTopTitle":"benzinga.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4515":"5G概念","BK4230":"旅客陆运","BK4591":"室温超导概念","LYFT":"Lyft, Inc.","BK4020":"通信设备","BK4022":"陆运","BK4588":"碎股","ERIC":"爱立信","BK4548":"巴美列捷福持仓","BK4554":"元宇宙及AR概念","BK4585":"ETF&股票定投概念"},"translate_title":"Lyft FreeNow利用爱立信技术阻止网约车诈骗","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"LYFT":1.5,"ERIC":1.5},"content_text":"The push to make ride-hailing safer without slowing users down is gaining momentum as Vonage, a communications technology subsidiary of Ericsson (NASDAQ:ERIC), expands its partnership with Freenow by Lyft Inc. (NASDAQ:LYFT).\nThe collaboration reflects a broader industry effort to quietly strengthen security at a time when digital fraud is becoming more targeted and costly for mobility platforms.\nThe companies said Thursday that Freenow is introducing Vonage’s Silent Authentication technology for U.S. customers, allowing the app to verify users through live mobile network signals instead of passwords or one-time codes.\nFraud has emerged as a growing threat to ride-hailing and multi-mobility apps, which often store payment details and process high volumes of rapid transactions. Tactics such as account takeovers, SIM swap schemes, and synthetic identities have pushed operators to look for verification methods that work behind the scenes without disrupting bookings or payments.\nUnder the expanded partnership, Freenow uses Vonage Network APIs to detect SIM changes and confirm user identities in real time. These checks run invisibly during key moments such as logins and payments, adding protection while keeping the customer experience intact.\nTim Ossenfort, EVP of Technology & Data at Freenow by Lyft, stated, “Launching Vonage Silent Authentication API for the U.S. customers marks a transformative milestone for Freenow by Lyft, the European taxi app serving nine markets and over 180 cities.”\nVonage CEO Niklas Heuveldop stated, “Network powered solutions by Vonage are transforming the mobility industry globally, redefining the rider and driver experience at scale.”\nThe rollout comes as Ericsson continues to reshape its global operations. The company recently announced plans to cut up to 1,600 jobs in Sweden, underscoring a broader shift toward efficiency while doubling down on network-driven services and enterprise technology.\nPrice Action: Lyft shares were down 0.11% at $18.47 during premarket trading on Thursday, according to Benzinga Pro data. 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