Bandwidth Inc. has released its 2026 State of Messaging Report, highlighting a transformative shift in business messaging driven by Rich Communication Services $(RCS)$, AI-powered conversations, and a growing emphasis on trust and security. The report, based on a survey of over 1,000 enterprise messaging leaders and 500 consumers, reveals that RCS device coverage has reached 96 percent, yet 59 percent of businesses are still planning to deploy the technology. AI integration is rapidly advancing, with projections that 80 percent of enterprise applications will feature multimodal communication by 2030. While RCS adoption surges, SMS remains a cost-efficient channel for high-volume messaging. The report also underscores the importance of branded, verified messages to build consumer trust and identifies message deliverability as the top priority for enterprises selecting messaging providers.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Bandwidth Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: CL68530) on January 22, 2026, and is solely responsible for the information contained therein.
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