Birkenstock Eyes Double-Digit Revenue Growth in Push to Open Stores -- Update

Dow Jones01-28
 

By Aimee Look

 

Birkenstock said it expects double-digit revenue growth for the next three fiscal years, as the company famed for its cork sandals looks to multiply its store footprint by the 2028 year.

The German footwear maker, which is listed in New York, said it expects between 2.3 billion euros ($2.77 billion) and 2.35 billion euros in revenue for the 2026 fiscal year. In the 2025 fiscal year, which ended on Sept. 30, 2025, revenue was 2.1 billion euros.

Birkenstock is targeting 1 billion euros in incremental revenue in the next three years, around 13%-15% growth on a constant-currency basis, it said in a capital markets day presentation on Wednesday.

The margin for adjusted earnings before interest, depreciation, taxes and amortization is expected between 30% to 30.5% for the 2026 fiscal year, and to be higher than 30% for the 2028 fiscal year.

Birkenstock is making a major push to increase its global store footprint, particularly in Asia, it outlined in the presentation. The company plans to more than double its own store network by opening about 140 new stores by the end of fiscal 2028. At the end of fiscal 2025, it had 97 own stores.

Half of the new stores the company plans to open over the next three years will be located in Asia-Pacific. When including partner stores, Birkenstock is planning to expand its regional footprint to more than 400 stores by the 2028 fiscal year, from 245 at the end of September, it said.

The company expects an adjusted gross profit margin between 57% and 57.5% for the 2026 fiscal year, while it anticipates adjusted earnings per share between 1.90 euros to 2.05 euros.

Shares were up 2.6% at $39.40 in early morning New York trading.

 

Write to Aimee Look at aimee.look@wsj.com

 

(END) Dow Jones Newswires

January 28, 2026 10:45 ET (15:45 GMT)

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