Brightstar Deploys Salesforce Automation Tool to Ontario Lottery

MT Newswires Live01-26

Brightstar Lottery (BRSL) said Monday it has implemented its Sales Wizard salesforce automation tool for the Ontario Lottery and Gaming Corporation.

The cloud-based platform integrates with OLG's central system, providing sales representatives with insights and data to make retail visits more effective, the company said.

Ontario Lottery joins 24 other lotteries already using the Sales Wizard automation tool, which currently supports more than 148,000 retailers globally, Brightstar said.

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