Equifax Launches AI-Powered Synthetic Identity Fraud Detection Product

Reuters01-26

Equifax Launches AI-Powered Synthetic Identity Fraud Detection Product

Equifax Inc. has launched Synthetic Identity Risk, a next-generation fraud detection product that utilizes AI and machine learning to help businesses identify and prevent synthetic identity fraud. This new solution is designed to strengthen lenders' defenses by uncovering hidden risks and shifting from reactive loss recovery to proactive prevention. Synthetic Identity Risk analyzes identity data, credit history, and behavioral signals to detect potential fraud, offering real-time decision support for identity verification and fraud prevention.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Equifax Inc. published the original content used to generate this news brief on January 23, 2026, and is solely responsible for the information contained therein.

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