Sunny Side Up To Acquire PR Tech Firm Bilcom

MT Newswires Live01-26

Sunny Side Up (TYO:2180) will acquire all shares of PR technology company Bilcom, according to a Monday filing on the Tokyo Stock Exchange.

Shares of the company gained nearly 2% in afternoon trade Monday.

The move is aimed at strengthening the group's technology and AI capabilities within its core brand communication business. Bilcom provides integrated PR consulting and operates the AI-based SaaS platform "PR Analyzer," which measures PR effectiveness across traditional and digital media.

Sunny Side Up said integrating Bilcom's data, SaaS services and in-house development expertise is expected to enhance proposal capabilities and support long-term corporate value growth. The acquisition price was not disclosed.

The share transfer is scheduled for early March, with Bilcom to be consolidated from the fourth quarter of the fiscal year ending June 2026.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap
Leave a comment