Sunny Side Up (TYO:2180) will acquire all shares of PR technology company Bilcom, according to a Monday filing on the Tokyo Stock Exchange.
Shares of the company gained nearly 2% in afternoon trade Monday.
The move is aimed at strengthening the group's technology and AI capabilities within its core brand communication business. Bilcom provides integrated PR consulting and operates the AI-based SaaS platform "PR Analyzer," which measures PR effectiveness across traditional and digital media.
Sunny Side Up said integrating Bilcom's data, SaaS services and in-house development expertise is expected to enhance proposal capabilities and support long-term corporate value growth. The acquisition price was not disclosed.
The share transfer is scheduled for early March, with Bilcom to be consolidated from the fourth quarter of the fiscal year ending June 2026.
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