Snapchat Establishes AR 'Specs' Glasses Unit as Distinct Subsidiary

Dow Jones01-28

By Elias Schisgall

Snapchat is establishing its augmented-reality glasses business into a distinct, wholly owned subsidiary.

The subsidiary, called Specs Inc., will oversee the launch of Snapchat's Specs, the company's wearable-technology product it announced last summer.

"Establishing Specs Inc. as a wholly owned subsidiary provides greater operational focus and alignment, enables new partnerships and capital flexibility including the potential for minority investment, allows us to grow a distinct brand, and supports clearer valuation of the business as we work towards the public launch of Specs later this year," Snapchat said Wednesday.

The social-media company said Specs will be powered by artificial intelligence and can support shared experiences across multiple users. It also said the product may reduce waste long-term by replacing physical objects like whiteboards, instruction manuals, toys and televisions with digital representations.

Shares were up 2.9% to $7.67 in early trading.

Write to Elias Schisgall at elias.schisgall@wsj.com

(END) Dow Jones Newswires

January 28, 2026 09:44 ET (14:44 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

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