Dutch Bros Expands Into At Home Coffee As Stock Pulls Back

Simply Wall St.01-28

Dutch Bros (NYSE:BROS) is rolling out branded coffee products and creamers in grocery stores and online. The new line includes coffee pods, ready to drink beverages, and creamers that mirror its drive...

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The new line includes coffee pods, ready to drink beverages, and creamers that mirror its drive...</p>\n\n<a href=\"https://simplywall.st/stocks/us/consumer-services/nyse-bros/dutch-bros/news/dutch-bros-expands-into-at-home-coffee-as-stock-pulls-back\">Source Link</a>\n\n</div>\n","source":"simplywall_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Dutch Bros Expands Into At Home Coffee As Stock Pulls Back</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nDutch Bros Expands Into At Home Coffee As Stock Pulls Back\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-28 07:39 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://simplywall.st/stocks/us/consumer-services/nyse-bros/dutch-bros/news/dutch-bros-expands-into-at-home-coffee-as-stock-pulls-back><strong>Simply Wall St.</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Dutch Bros (NYSE:BROS) is rolling out branded coffee products and creamers in grocery stores and online. The new line includes coffee pods, ready to drink beverages, and creamers that mirror its drive...</p>\n\n<a href=\"https://simplywall.st/stocks/us/consumer-services/nyse-bros/dutch-bros/news/dutch-bros-expands-into-at-home-coffee-as-stock-pulls-back\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"JVA","symbol_name":"Coffee Holding Co","start_time":0,"source_url":"https://simplywall.st/stocks/us/consumer-services/nyse-bros/dutch-bros/news/dutch-bros-expands-into-at-home-coffee-as-stock-pulls-back","article_id":"2606541763","we_media_id":null,"thumbnails":["https://images.simplywall.st/asset/industry/4214000-choice1-main-header/1585186691957"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/consumer-services/nyse-bros/dutch-bros/news/dutch-bros-expands-into-at-home-coffee-as-stock-pulls-back","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2606541763","pubTimestamp":1769557170,"columns":[],"sourceInfo":{"source_id":"simplywall_highlight","name":"Simply Wall St."},"weMediaInfo":null,"summary":"Dutch Bros (NYSE:BROS) is rolling out branded coffee products and creamers in grocery stores and online.\nThe new line includes coffee pods, ready to drink beverages, and creamers that mirror its drive thru flavors.\nThe launch extends the brand into the at home coffee market and adds a new revenue channel beyond its store base.\n\nDutch Bros, trading at $57.82, is best known for its drive thru coffee stands, and this move takes the brand directly into consumers' kitchens. The stock has seen...","collect":0,"end_time":0,"defaultTopTitle":"simplywall.st","property":[],"viewcount":null,"language":"en","relate_stocks":{"JVA":"Coffee Holding Co","BK4209":"餐馆","HOME":"At Home Group Inc.","BK4588":"碎股","BK4585":"ETF&股票定投概念","BROS":"Dutch Bros Inc.","BK4212":"包装食品与肉类"},"translate_title":"随着股价回落，荷兰兄弟(Dutch Bros)进军家庭咖啡领域","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"HOME":1.5,"JVA":1.5,"BROS":1.5},"content_text":"Dutch Bros (NYSE:BROS) is rolling out branded coffee products and creamers in grocery stores and online. The new line includes coffee pods, ready to drink beverages, and creamers that mirror its drive thru flavors. The launch extends the brand into the at home coffee market and adds a new revenue channel beyond its store base.  Dutch Bros, trading at $57.82, is best known for its drive thru coffee stands, and this move takes the brand directly into consumers' kitchens. The stock has seen mixed performance, with a 3 year return of 51.7% but declines of 5.8% over the past week, 9.7% over the past month, and 7.0% year to date. That backdrop makes this shift into consumer packaged goods an important new piece of the story for NYSE:BROS. For investors, the at home product line gives Dutch Bros another way to connect with frequent customers and reach people who may not live near a stand. The key questions from here are how quickly distribution scales across grocery channels and how much repeat demand these new products generate. Stay updated on the most important news stories for Dutch Bros by adding it to your watchlist or portfolio. Alternatively, explore our Community to discover new perspectives on Dutch Bros. NYSE:BROS Earnings & Revenue Growth as at Jan 2026 How Dutch Bros stacks up against its biggest competitors AdvertisementQuick Assessment  ✅ Price vs Analyst Target: At $57.82, Dutch Bros trades below the consensus analyst target of $77.10. ❌ Simply Wall St Valuation: Shares are flagged as overvalued, trading about 24.2% above estimated fair value. ❌ Recent Momentum: The stock has a 30 day return of a 9.7% decline heading into this news.  Check out Simply Wall St's\nin depth valuation analysis for Dutch Bros. Key Considerations  📊 The grocery and online launch extends the brand beyond drive thru locations and broadens how Dutch Bros can reach customers at home. 📊 Investors may want to monitor how quickly the at home products reach national distribution, how they are priced versus in store drinks, and what they contribute to overall revenue and earnings. ⚠️ One flagged risk is significant insider selling over the past 3 months, which some investors may weigh alongside this expansion.  Dig Deeper For the full picture including more risks and rewards, check out the\ncomplete Dutch Bros analysis.  This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.New: Manage All Your Stock Portfolios in One PlaceWe've created the ultimate portfolio companion for stock investors, and it's free.• Connect an unlimited number of Portfolios and see your total in one currency• Be alerted to new Warning Signs or Risks via email or mobile• Track the Fair Value of your stocksTry a Demo Portfolio for FreeHave feedback on this article? Concerned about the content? Get in touch with us directly. 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