Is Athena AI Quietly Reshaping RealReal’s (REAL) Path to Profitable Luxury Resale Scale?

Simply Wall St.01-26

In recent months, analysts have become more positive on The RealReal after the company reported past third-quarter results that outpaced forecasts for revenue and adjusted EBITDA. Alongside this, The...

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Alongside this, The...</p>\n\n<a href=\"https://simplywall.st/stocks/us/retail/nasdaq-real/realreal/news/is-athena-ai-quietly-reshaping-realreals-real-path-to-profit\">Source Link</a>\n\n</div>\n","source":"simplywall_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Is Athena AI Quietly Reshaping RealReal’s (REAL) Path to Profitable Luxury Resale Scale?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nIs Athena AI Quietly Reshaping RealReal’s (REAL) Path to Profitable Luxury Resale Scale?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-26 06:13 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://simplywall.st/stocks/us/retail/nasdaq-real/realreal/news/is-athena-ai-quietly-reshaping-realreals-real-path-to-profit><strong>Simply Wall St.</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>In recent months, analysts have become more positive on The RealReal after the company reported past third-quarter results that outpaced forecasts for revenue and adjusted EBITDA.  Alongside this, The...</p>\n\n<a href=\"https://simplywall.st/stocks/us/retail/nasdaq-real/realreal/news/is-athena-ai-quietly-reshaping-realreals-real-path-to-profit\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4543","symbol_name":"AI","start_time":0,"source_url":"https://simplywall.st/stocks/us/retail/nasdaq-real/realreal/news/is-athena-ai-quietly-reshaping-realreals-real-path-to-profit","article_id":"2606647762","we_media_id":null,"thumbnails":["https://images.simplywall.st/asset/industry/4422000-choice1-main-header/1585186589176"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/retail/nasdaq-real/realreal/news/is-athena-ai-quietly-reshaping-realreals-real-path-to-profit","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2606647762","pubTimestamp":1769379203,"columns":[],"sourceInfo":{"source_id":"simplywall_highlight","name":"Simply Wall St."},"weMediaInfo":null,"summary":"In recent months, analysts have become more positive on The RealReal after the company reported past third-quarter results that outpaced forecasts for revenue and adjusted EBITDA. \nAlongside this, The RealReal’s introduction of its Athena AI system to support authentication, descriptions, and pricing underscores a push toward greater efficiency in its luxury resale operations.\nNext, we’ll explore how this combination of analyst confidence and Athena-driven operational enhancement shapes The...","collect":0,"end_time":0,"defaultTopTitle":"simplywall.st","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4543":"AI","BK4122":"互联网与直销零售","REAL":"The RealReal","AI":"C3.ai, Inc.","BK4551":"寇图资本持仓","BK4587":"ChatGPT概念","BK4094":"服装零售","BK4588":"碎股","BK4528":"SaaS概念","BK4585":"ETF&股票定投概念","BK4023":"应用软件"},"translate_title":"Athena AI是否正在悄然重塑RealReal（REAL）的奢侈品转售规模盈利之路？","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"REAL":1.5,"AI":0.62},"content_text":"In recent months, analysts have become more positive on The RealReal after the company reported past third-quarter results that outpaced forecasts for revenue and adjusted EBITDA.  Alongside this, The RealReal’s introduction of its Athena AI system to support authentication, descriptions, and pricing underscores a push toward greater efficiency in its luxury resale operations. Next, we’ll explore how this combination of analyst confidence and Athena-driven operational enhancement shapes The RealReal’s evolving investment narrative. The latest GPUs need a type of rare earth metal called Terbium and there are only 32 companies in the world exploring or producing it. Find the list for free.AdvertisementWhat Is RealReal's Investment Narrative?To own The RealReal, you need to believe its position as the largest US luxury resale platform can eventually translate into a sustainable, cash-generating business despite a history of losses and negative equity. The recent run of price target upgrades following a stronger-than-expected third quarter and a 52-week high reinforces the idea that near-term catalysts hinge on continued revenue execution and steady improvement in adjusted EBITDA. Athena, the new AI system, fits directly into this story: if it meaningfully improves authentication speed, pricing accuracy, and warehouse productivity, it could ease one of the key cost and scalability concerns that previously capped confidence. At the same time, a richer valuation on a Price-to-Sales basis, ongoing losses, insider selling, board turnover, and high CEO pay for an unprofitable company keep the risk side of the ledger very present. However, investors should also weigh how negative equity and ongoing losses could limit flexibility if sentiment shifts.\n\nRealReal's share price has been on the slide but might be dropping deeper into value territory. Find out whether it's a bargain at this price.Exploring Other PerspectivesREAL 1-Year Stock Price Chart Two Simply Wall St Community members currently see fair value for The RealReal clustered tightly around US$14.72 to US$15.13, suggesting fairly similar individual models despite different inputs. Set against analyst optimism tied to Athena and recent earnings outperformance, this spread of community viewpoints underlines how assumptions about profitability timing and balance sheet risk can lead to very different expectations for the company’s future performance. You can compare these perspectives directly with your own view of the key catalysts and risks.Explore 2 other fair value estimates on RealReal - why the stock might be worth as much as $15.12!Build Your Own RealReal NarrativeDisagree with this assessment? Create your own narrative in under 3 minutes - extraordinary investment returns rarely come from following the herd.A great starting point for your RealReal research is our analysis highlighting 1 key reward and 4 important warning signs that could impact your investment decision.Our free RealReal research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate RealReal's overall financial health at a glance.Searching For A Fresh Perspective?Don't miss your shot at the next 10-bagger. Our latest stock picks just dropped:These 9 companies survived and thrived after COVID and have the right ingredients to survive Trump's tariffs. Discover why before your portfolio feels the trade war pinch.We've found 13 US stocks that are forecast to pay a dividend yield of over 6% next year. See the full list for free.The end of cancer? These 29 emerging AI stocks are developing tech that will allow early identification of life changing diseases like cancer and Alzheimer's.  This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.New: AI Stock Screener & AlertsOur new AI Stock Screener scans the market every day to uncover opportunities.• Dividend Powerhouses (3%+ Yield)• Undervalued Small Caps with Insider Buying• High growth Tech and AI CompaniesOr build your own from over 50 metrics.Explore Now for FreeHave feedback on this article? Concerned about the content? Get in touch with us directly. 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