Procter & Gamble May Take a Long Time to Regain Market Share, Analysts Say -- Market Talk

Dow Jones01-28

1416 ET - It isn't exactly clear when Procter & Gamble will regain its competitive edge, but it will likely take awhile, TD Cowen analysts say. P&G acknowledges it fell behind as consumers changed how they use media to evaluate brands and shifted to shopping online, and now it's looking to use new analytical tools to develop insights and business actions more quickly, the analysts say. P&G has a head start given advantages in market research, R&D and media, but no one knows how long it will take to actually improve results, they say. "Given the size of the challenge, our sense is that it will take a long time," they say, noting market share has declined, with weakness in several key categories all at once. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

January 27, 2026 14:16 ET (19:16 GMT)

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P&amp;G has a head start given advantages in market research, R&amp;D and media, but no one knows how long it will take to actually improve results, they say. \"Given the size of the challenge, our sense is that it will take a long time,\" they say, noting market share has declined, with weakness in several key categories all at once. 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P&G acknowledges it fell behind as consumers changed how they use media to evaluate brands and shifted to shopping online, and now it's looking to use new analytical tools to develop insights and business actions more quickly, the analysts say. P&G has a head start given advantages in market research, R&D and media, but no one knows how long it will take to actually improve results, they say. \"Given the size of the challenge, our sense is that it will take a long time,\" they say, noting market share has declined, with weakness in several key categories all at once. 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