PAR Technology Acquires Bridg for $27.5 Million in Stock Deal

Reuters01-26

PAR Technology Acquires Bridg for $27.5 Million in Stock Deal

PAR Technology Corporation is set to acquire the identity resolution and shopper intelligence platform Bridg from Cardlytics, Inc. for up to $30 million, payable in PAR Technology common stock. The deal includes substantially all Bridg assets and the assumption of certain liabilities, with closing expected in the first quarter of 2026. According to PAR Technology, integrating Bridg will enhance its consumer data, loyalty, and media offerings by combining loyalty and non-loyalty data. This will provide retailers and restaurants with improved customer visibility, enabling more personalized engagement and more accurate measurement of marketing efforts.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Par Technology Corporation published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission (Ref. ID: 0000708821-26-000007), on January 26, 2026, and is solely responsible for the information contained therein.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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