Bread Financial Analysts Increase Their Forecasts Following Q4 Results

Benzinga01-31

Bread Financial Holdings, Inc. (NYSE:BFH) posted better-than-expected earnings for the fourth quarter on Thursday.

The company posted adjusted earnings of $2.07 per share, beating market estimates. The company's quarterly sales came in at $975 million versus expectations of $955.819 million.

Bread Financial shares fell 0.6% to trade at $72.57 on Friday.

These analysts made changes to their price targets on Bread Financial following earnings announcement.

Barclays analyst Terry Ma maintained Bread Finl with an Underweight rating and raised the price target from $61 to $64.
Morgan Stanley analyst Jeffrey Adelson maintained the stock with an Underweight rating and raised the price target from $62 to $68.

Considering buying BFH stock? Here’s what analysts think:

Photo via Shutterstock

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Here’s what analysts think:</strong> </p>\n<figure><img decoding=\"async\" height=\"575\" loading=\"lazy\" sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https://editorial-assets.benzinga.com/wp-content/uploads/2026/01/30120245/image-667-1024x575.png\" srcset=\"https://editorial-assets.benzinga.com/wp-content/uploads/2026/01/30120245/image-667-1024x575.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2026/01/30120245/image-667-300x168.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2026/01/30120245/image-667-768x431.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2026/01/30120245/image-667.png 1092w\" width=\"1024\"/></figure>\n<p>Photo via Shutterstock</p></body></html>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Bread Financial Analysts Increase Their Forecasts Following Q4 Results</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nBread Financial Analysts Increase Their Forecasts Following Q4 Results\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/d08bf7808052c0ca9deb4e944cae32aa);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Benzinga </p>\n<p class=\"h-time\">2026-01-31 01:03</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<html><body><p><strong>Bread Financial Holdings, Inc</strong>. (NYSE:BFH) posted better-than-expected earnings for the fourth quarter on Thursday.</p>\n<p>The company posted adjusted earnings of $2.07 per share, beating market estimates. The company's quarterly sales came in at $975 million versus expectations of $955.819 million.</p>\n<p>Bread Financial shares fell 0.6% to trade at $72.57 on Friday.</p>\n<p>These analysts made changes to their price targets on Bread Financial following earnings announcement.</p>\n<ul>\n<li>Barclays analyst Terry Ma maintained Bread Finl with an Underweight rating and raised the price target from $61 to $64.</li>\n<li>Morgan Stanley analyst Jeffrey Adelson maintained the stock with an Underweight rating and raised the price target from $62 to $68.</li>\n</ul>\n<p><strong>Considering buying BFH stock? 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