Rathbones Group signs expanded Salesforce contract to streamline operations

Reuters01-29
Rathbones Group signs expanded <a href="https://laohu8.com/S/CRM">Salesforce</a> contract to streamline operations

Rathbones Group plc has announced the expansion of its contract with Salesforce as part of its efforts to streamline internal operations. The new agreement will see the implementation of Salesforce's customer relationship management and client lifecycle management capabilities, consolidating these functions into a simplified technology landscape. This move is intended to optimise Rathbones' systems and services, replacing processes currently delivered by InvestCloud. The initiative is being led by Chief Operating Officer Mike Turner and Chief Technology Officer Brad Novak.

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