Whirlpool Flags Black Friday Discounts as Earnings Disappoint -- WSJ

Dow Jones01-29

By WSJ Staff

Whirlpool's stock slid premarket after the home-appliance maker's financial results and 2026 forecasts missed expectations.

-- Chief Executive Marc Bitzer blamed the earnings miss on discounting that became more aggressive than anticipated in the crucial Black Friday sales period.

-- The maker of washing machines and refrigerators said the promotional environment doesn't yet reflect the full impact of tariffs.

-- The company said it has cut $200 million of costs to help offset levies.

-- Shares dropped 11% ahead of the open.

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(END) Dow Jones Newswires

January 29, 2026 08:13 ET (13:13 GMT)

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