Is On Holding (ONON) Pricing Fully Reflect Its Brand Momentum After Recent Share Pullback

Simply Wall St.01-29

If you are wondering whether On Holding's current share price still reflects its long term potential, you are not alone. This article will walk through what that price might be implying. The stock ...

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The stock ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/consumer-durables/nyse-onon/on-holding/news/is-on-holding-onon-pricing-fully-reflect-its-brand-momentum\">Source Link</a>\n\n</div>\n","source":"simplywall_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Is On Holding (ONON) Pricing Fully Reflect Its Brand Momentum After Recent Share Pullback</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nIs On Holding (ONON) Pricing Fully Reflect Its Brand Momentum After Recent Share Pullback\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-29 00:21 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://simplywall.st/stocks/us/consumer-durables/nyse-onon/on-holding/news/is-on-holding-onon-pricing-fully-reflect-its-brand-momentum><strong>Simply Wall St.</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>If you are wondering whether On Holding's current share price still reflects its long term potential, you are not alone. This article will walk through what that price might be implying. The stock ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/consumer-durables/nyse-onon/on-holding/news/is-on-holding-onon-pricing-fully-reflect-its-brand-momentum\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"ONON","symbol_name":"On Holding AG","start_time":0,"source_url":"https://simplywall.st/stocks/us/consumer-durables/nyse-onon/on-holding/news/is-on-holding-onon-pricing-fully-reflect-its-brand-momentum","article_id":"2607423717","we_media_id":null,"thumbnails":["https://images.simplywall.st/asset/industry/4121000-choice1-main-header/1585186790255"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/consumer-durables/nyse-onon/on-holding/news/is-on-holding-onon-pricing-fully-reflect-its-brand-momentum","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2607423717","pubTimestamp":1769617311,"columns":[],"sourceInfo":{"source_id":"simplywall_highlight","name":"Simply Wall St."},"weMediaInfo":null,"summary":"If you are wondering whether On Holding's current share price still reflects its long term potential, you are not alone. This article will walk through what that price might be implying.\nThe stock recently closed at US$45.52, with returns of 3.2% over the last 7 days, a 2.7% decline over 30 days, a 3.0% decline year to date, and a 26.8% decline over 1 year, while the 3 year return sits at 96.2%.\nRecent news coverage has focused on On Holding's position in performance footwear and its brand...","collect":0,"end_time":0,"defaultTopTitle":"simplywall.st","property":[],"viewcount":null,"language":"en","relate_stocks":{"ONON":"On Holding AG","BK4588":"碎股","LU0472753341.HKD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"A\" (HKD) ACC","LU0069063385.USD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"A\" (USD) ACC","BK4547":"WSB热门概念","BK4585":"ETF&股票定投概念","LU0057025933.USD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"AX\" (USD) ACC","BK4146":"鞋类","LU1804176565.USD":"EASTSPRING INV GLOBAL GROWTH EQUITY \"A\" (USD) ACC","LU0289739343.SGD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"A\" (SGD) ACC","LU0289961442.SGD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"AX\" (SGD) ACC","DCF":"Dreyfus Alcentra Global Credit Income 2024 Target Term Fund, Inc","LU0511384066.AUD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"A\" (AUDHDG) ACC","LU2265009873.SGD":"Eastspring Investments - Global Growth Equity AS SGD-H"},"translate_title":"Is On Holding(ONON)的定价充分反映了其近期股价回调后的品牌势头","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"ONON":1.5,"DCF":1},"content_text":"If you are wondering whether On Holding's current share price still reflects its long term potential, you are not alone. This article will walk through what that price might be implying. The stock recently closed at US$45.52, with returns of 3.2% over the last 7 days, a 2.7% decline over 30 days, a 3.0% decline year to date, and a 26.8% decline over 1 year, while the 3 year return sits at 96.2%. Recent news coverage has focused on On Holding's position in performance footwear and its brand momentum with runners and everyday users. This has kept attention on how much growth is already reflected in the share price. Investors are weighing this brand traction against the recent share price pullback when thinking about the stock's risk and reward trade off. On Holding currently has a valuation score of 2 out of 6, so we will run through what different valuation approaches suggest about the stock, and finish by looking at a broader way to think about value that goes beyond the numbers alone.  On Holding scores just 2/6 on our valuation checks. See what other red flags we found in the full valuation breakdown. AdvertisementApproach 1: On Holding Discounted Cash Flow (DCF) Analysis A Discounted Cash Flow model takes estimates of the cash a business could generate in the future, then discounts those cash flows back to today to arrive at an estimated present value per share. For On Holding, the model used is a 2 Stage Free Cash Flow to Equity approach, based on cash flows in CHF. The latest twelve month free cash flow is CHF 331.7 million. Analyst projections and Simply Wall St extrapolations suggest annual free cash flow figures stepping up through the coming decade, with the 2035 estimate at CHF 1,038.3 million, or about CHF 1.0b, on a discounted basis of CHF 472.7 million in today’s terms. Aggregating these discounted cash flows produces an estimated intrinsic value of US$57.80 per share, compared with the recent share price of US$45.52. That implies the shares trade at about a 21.3% discount to this DCF estimate, which points to the stock being undervalued on this set of assumptions. Result: UNDERVALUED Our Discounted Cash Flow (DCF) analysis suggests On Holding is undervalued by 21.3%. Track this in your watchlist or portfolio, or discover 876 more undervalued stocks based on cash flows. ONON Discounted Cash Flow as at Jan 2026 Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for On Holding. Approach 2: On Holding Price vs Earnings For a profitable company like On Holding, the P/E ratio is a useful way to think about what you are paying for each dollar of current earnings, and how that compares with other options in the market. In general, higher growth expectations and lower perceived risk tend to justify a higher P/E, while lower growth or higher risk usually line up with a lower, more cautious P/E. So the question is not whether a P/E is high or low in isolation, but whether it matches what the business is delivering and how uncertain those earnings might be. On Holding currently trades on a P/E of 51.63x. That sits above both the Luxury industry average of 18.68x and the peer group average of 27.98x. Simply Wall St also calculates a proprietary “Fair Ratio” of 30.80x, which reflects factors such as earnings growth, industry, profit margin, market cap and company specific risks. This Fair Ratio can be more informative than a straight comparison with peers or industry averages because it adjusts for On Holding's own growth profile, risk level, profitability and size, rather than assuming one multiple fits all companies. Comparing the Fair Ratio of 30.80x with the current P/E of 51.63x suggests the shares are priced above what this framework would point to. Result: OVERVALUED NYSE:ONON P/E Ratio as at Jan 2026 P/E ratios tell one story, but what if the real opportunity lies elsewhere? Discover 1422 companies where insiders are betting big on explosive growth. Upgrade Your Decision Making: Choose your On Holding Narrative Earlier we mentioned that there is an even better way to understand valuation. Let us introduce you to Narratives, which let you put a clear story behind the numbers like your assumed fair value and your expectations for future revenue, earnings and margins. A Narrative connects what you believe about a company’s products, brand, risks and opportunities to a financial forecast. It then links that forecast to a fair value that you can easily compare with today’s share price. On Simply Wall St, millions of investors build and share these Narratives on the Community page. This means you can see how different views translate into different fair values and use that to decide whether a gap between Fair Value and Price looks like an opportunity or a warning sign for you. Each Narrative also updates automatically when fresh information comes in, such as new earnings or major news. This helps your story and fair value estimate stay aligned with the latest data rather than going stale. For On Holding, one investor might build a Narrative that assumes strong brand expansion and assigns a higher fair value. Another could focus on competition risk and set a much lower fair value, and you can see both side by side to decide which story you find more convincing. Do you think there's more to the story for On Holding? Head over to our Community to see what others are saying! NYSE:ONON 1-Year Stock Price Chart  This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.New: AI Stock Screener & AlertsOur new AI Stock Screener scans the market every day to uncover opportunities.• Dividend Powerhouses (3%+ Yield)• Undervalued Small Caps with Insider Buying• High growth Tech and AI CompaniesOr build your own from over 50 metrics.Explore Now for FreeHave feedback on this article? Concerned about the content? Get in touch with us directly. 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