Cognizant Technology Solutions, Adobe Collaborate to Scale Generative AI for Enterprises

MT Newswires Live01-30 23:12

Cognizant Technology Solutions (CTSH) said Friday it is collaborating with Adobe (ADBE) to help enterprises scale generative artificial intelligence for content creation and customer experiences.

Financial details weren't disclosed.

The collaboration features a "joint go-to-market" and delivery model aimed at moving AI projects from pilot to full-scale production, with both companies working together to integrate generative AI into clients' creative workflows while embedding brand and compliance controls through scalable, outcome-oriented services, Cognizant said.

The joint effort will initially focus on health care, financial services, retail and consumer goods, with plans to expand globally across additional industries, Cognizant said.

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