Paramount Skydance's (PSKY) Paramount+ is planning a major push into short-form video and user-generated content, Business Insider reported Wednesday, citing internal presentations and emails.
The initiative, part of "Project Eagle," aims to offer up to 1 million short-form clips, initially drawn from existing content, the report said.
The plan, which may roll out in Q1, is focused on the Paramount+ mobile app and includes a personalized short-form video feed, the report said.
Paramount Skydance did not immediately reply to a request for comment from MT Newswires.
(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)
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