Bread Financial Holdings Inc. Stock Underperforms Wednesday When Compared To Competitors

Dow Jones01-29

DJ Bread Financial Holdings Inc. Stock Underperforms Wednesday When Compared To Competitors

This article was automatically generated by MarketWatch using technology from Automated Insights.

Shares of Bread Financial Holdings Inc. $(BFH)$ slipped 1.80% to $68.20 Wednesday, on what proved to be an all-around mixed trading session for the stock market, with the Dow Jones Industrial Average rising 0.02% to 49,015.60 and the S&P 500 Index falling 0.01% to 6,978.03.

This was the stock's second consecutive day of losses.

Bread Financial Holdings Inc. closed 16.86% short of its 52-week high of $82.03, which the company achieved on January 9th.

The stock underperformed when compared to some of its competitors Wednesday, as Visa Inc. Cl A (V) rose 0.53% to $326.98, American Express Co. $(AXP)$ fell 0.68% to $356.99, and $Capital One Financial Corp(COF-N)$. $(COF)$ rose 0.60% to $218.41.

Trading volume (827,601) remained 6,371 below its 50-day average volume of 833,972.

Data source: Dow Jones Market Data, FactSet. Data compiled January 28, 2026.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

January 28, 2026 17:19 ET (22:19 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

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Stock Underperforms Wednesday When Compared To Competitors\n</p>\n<p>\n  This article was automatically generated by MarketWatch using technology from Automated Insights. \n</p>\n<p>\n     Shares of Bread Financial Holdings Inc. <a href=\"https://laohu8.com/S/BFH\">$(BFH)$</a> slipped 1.80% to $68.20 Wednesday, on what proved to be an all-around mixed trading session for the stock market, with the Dow Jones Industrial Average  rising 0.02% to 49,015.60 and the S&amp;P 500 Index  falling 0.01% to 6,978.03. \n</p>\n<p>\n     This was the stock's second consecutive day of losses. \n</p>\n<p>\n     Bread Financial Holdings Inc. closed 16.86% short of its 52-week high of $82.03, which the company achieved on January 9th. \n</p>\n<p>\n     The stock underperformed when compared to some of its competitors Wednesday, as <a href=\"https://laohu8.com/S/V\">Visa</a> Inc. Cl A (V) rose 0.53% to $326.98, American Express Co. <a href=\"https://laohu8.com/S/AXP\">$(AXP)$</a> fell 0.68% to $356.99, and $Capital One Financial Corp(COF-N)$. <a href=\"https://laohu8.com/S/COF\">$(COF)$</a> rose 0.60% to $218.41. \n</p>\n<p>\n     Trading volume (827,601) remained 6,371 below its 50-day average volume of 833,972. \n</p>\n<p>\n     Data source: Dow Jones Market Data, FactSet. Data compiled January 28, 2026. \n</p>\n<p>\n     This content was created by MarketWatch, which is operated by Dow Jones &amp; Co. 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Stock Underperforms Wednesday When Compared To Competitors\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2026-01-29 06:19</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\nDJ Bread Financial Holdings Inc. Stock Underperforms Wednesday When Compared To Competitors\n</p>\n<p>\n  This article was automatically generated by MarketWatch using technology from Automated Insights. \n</p>\n<p>\n     Shares of Bread Financial Holdings Inc. <a href=\"https://laohu8.com/S/BFH\">$(BFH)$</a> slipped 1.80% to $68.20 Wednesday, on what proved to be an all-around mixed trading session for the stock market, with the Dow Jones Industrial Average  rising 0.02% to 49,015.60 and the S&amp;P 500 Index  falling 0.01% to 6,978.03. \n</p>\n<p>\n     This was the stock's second consecutive day of losses. \n</p>\n<p>\n     Bread Financial Holdings Inc. closed 16.86% short of its 52-week high of $82.03, which the company achieved on January 9th. \n</p>\n<p>\n     The stock underperformed when compared to some of its competitors Wednesday, as <a href=\"https://laohu8.com/S/V\">Visa</a> Inc. Cl A (V) rose 0.53% to $326.98, American Express Co. <a href=\"https://laohu8.com/S/AXP\">$(AXP)$</a> fell 0.68% to $356.99, and $Capital One Financial Corp(COF-N)$. <a href=\"https://laohu8.com/S/COF\">$(COF)$</a> rose 0.60% to $218.41. \n</p>\n<p>\n     Trading volume (827,601) remained 6,371 below its 50-day average volume of 833,972. \n</p>\n<p>\n     Data source: Dow Jones Market Data, FactSet. Data compiled January 28, 2026. \n</p>\n<p>\n     This content was created by MarketWatch, which is operated by Dow Jones &amp; Co. 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Cl A  rose 0.53% to $326.98, American Express Co.  fell 0.68% to $356.99, and Capital One Financial Corp.  rose 0.60% to $218.41.Trading volume  remained 6,371 below its 50-day average volume of 833,972.Data source: Dow Jones Market Data, FactSet. Data compiled January 28, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. 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Stock Underperforms Wednesday When Compared To Competitors\n\n\n  This article was automatically generated by MarketWatch using technology from Automated Insights. \n\n\n     Shares of Bread Financial Holdings Inc. $(BFH)$ slipped 1.80% to $68.20 Wednesday, on what proved to be an all-around mixed trading session for the stock market, with the Dow Jones Industrial Average  rising 0.02% to 49,015.60 and the S&P 500 Index  falling 0.01% to 6,978.03. \n\n\n     This was the stock's second consecutive day of losses. \n\n\n     Bread Financial Holdings Inc. closed 16.86% short of its 52-week high of $82.03, which the company achieved on January 9th. \n\n\n     The stock underperformed when compared to some of its competitors Wednesday, as Visa Inc. Cl A (V) rose 0.53% to $326.98, American Express Co. $(AXP)$ fell 0.68% to $356.99, and $Capital One Financial Corp(COF-N)$. $(COF)$ rose 0.60% to $218.41. \n\n\n     Trading volume (827,601) remained 6,371 below its 50-day average volume of 833,972. \n\n\n     Data source: Dow Jones Market Data, FactSet. Data compiled January 28, 2026. \n\n\n     This content was created by MarketWatch, which is operated by Dow Jones & Co. 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