Is Guinness Bristol City deal a sign of football shirt sponsorships to come?

cityam02-04

Guinness has returned to football shirt sponsorship after a 40-year absence Looming exit of betting companies from football front-of-shirt sponsorship opens the door for more consumer brands like ...

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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nIs Guinness Bristol City deal a sign of football shirt sponsorships to come?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-02-04 13:00 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cityam.com/is-guinness-bristol-city-deal-a-sign-of-football-shirt-sponsorships-to-come/><strong>cityam</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Guinness has returned to football shirt sponsorship after a 40-year absence Looming exit of betting companies from football front-of-shirt sponsorship opens the door for more consumer brands like ...</p>\n\n<a href=\"https://www.cityam.com/is-guinness-bristol-city-deal-a-sign-of-football-shirt-sponsorships-to-come/\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4211","symbol_name":"区域性银行","start_time":0,"source_url":"https://www.cityam.com/is-guinness-bristol-city-deal-a-sign-of-football-shirt-sponsorships-to-come/","article_id":"2608331692","we_media_id":null,"thumbnails":["https://www.cityam.com/wp-content/uploads/2026/02/0126_M_Bigault_Guinness_Bristol_City_WFC_1-e1770134497280.jpg?w=824&h=463&crop=1"],"rights":{"source":"cityam_highlight","url":"https://www.cityam.com/is-guinness-bristol-city-deal-a-sign-of-football-shirt-sponsorships-to-come/","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2608331692","pubTimestamp":1770181200,"columns":[],"sourceInfo":{"source_id":"cityam_highlight","name":"cityam"},"weMediaInfo":null,"summary":"Guinness has returned to football shirt sponsorship after a 40-year absence Looming exit of betting companies from football front-of-shirt sponsorship opens the door for more consumer brands like Guinness to return, writes Matthew Fletcher-Jones.Having made the often-regrettable decision to support Tottenham Hotspur in the 1980s, I’m still pleased to see any corner shop selling Holsten Pils – the club’s shirt sponsor throughout my youth.Chelsea fans would probably prefer a pint of their 90s sponsor Coors while fans of Liverpool will naturally turn to the Crown Paints catalogue when it comes to decorating the spare bedroom.The early days of football shirt sponsorship saw iconic kit and sponsor combos which hold a place in fans’ hearts to this day. Football was a means of bringing consumer brands to the masses, before the Premier League became a global behemoth and the shirts a tool for reaching a worldwide audience.","collect":0,"end_time":0,"defaultTopTitle":"cityam.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4211":"区域性银行","CHCO":"City Holding Company"},"translate_title":"吉尼斯布里斯托尔城交易是足球衫赞助即将到来的迹象吗？","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"CHCO":1.5},"content_text":"Guinness has returned to football shirt sponsorship after a 40-year absence Looming exit of betting companies from football front-of-shirt sponsorship opens the door for more consumer brands like Guinness to return, writes Matthew Fletcher-Jones.Having made the often-regrettable decision to support Tottenham Hotspur in the 1980s, I’m still pleased to see any corner shop selling Holsten Pils – the club’s shirt sponsor throughout my youth. Chelsea fans would probably prefer a pint of their 90s sponsor Coors while fans of Liverpool will naturally turn to the Crown Paints catalogue when it comes to decorating the spare bedroom. The early days of football shirt sponsorship saw iconic kit and sponsor combos which hold a place in fans’ hearts to this day. Football was a means of bringing consumer brands to the masses, before the Premier League became a global behemoth and the shirts a tool for reaching a worldwide audience. \n\nConsumer goods have vanished from the kits of English top-flight teams in recent years, replaced by airlines, insurance companies and, most commonly of all, betting brands you’ve almost certainly never heard of.\n\n\n\n\n\n\nNews Updates\nStay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThis summer front-of-shirt sponsorship will experience a big shake-up because of a (self-imposed) ban on betting brands, meaning 11 current Premier League clubs will need to sell their biggest piece of prime real estate elsewhere. Women’s football offers sponsors alternativeIt’s said that betting companies pay a 30-40 per cent premium to be shirt sponsors. So, with prices set to fall, will we see the return of more recognisable brands?Well, not necessarily – as they’re already signing up to the opportunities offered by the Women’s Super League.\n\nGuinness and their partnership with the then high-flying hoops of QPR was a classic sponsor and kit combo decades ago. After becoming the brand of rugby, Guinness has returned to football in recent seasons with various EPL deals. But when choosing its first shirt sponsorship in 40 years, the brewer last week revealed its Guinness 0.0 logo on the shirts of Bristol City Women. Yes, this deal will be cheaper than a men’s Premier League shirt sponsorship, but I doubt that it is finances driving the decision by Guinness. The women’s game is a growing market, with an increasingly identifiable and brand-friendly audience, and greater scope to activate with the players and clubs.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2608331692","isCrawlerRequest":true}