Deckers reports HOKA brand net sales of USD 1.92 billion, up 16.3% in nine months ended December 31, 2025

Reuters02-04
Deckers reports HOKA brand net sales of USD 1.92 billion, up 16.3% in nine months ended December 31, 2025

Deckers Outdoor Corporation reported consolidated net sales of USD 4.35 billion for the nine months ended December 31, 2025, representing an increase of 9.8%. By brand, HOKA net sales grew 16.3% to USD 1.92 billion, while UGG net sales rose 8.0% to USD 2.33 billion. Net sales from other brands declined 33.3% to USD 106.69 million. By channel, wholesale net sales increased 13.8% to USD 2.55 billion, and direct-to-consumer (DTC) net sales grew 4.7% to USD 1.80 billion. Domestically, net sales were nearly flat at USD 2.54 billion, while international net sales increased 27.1% to USD 1.81 billion. The company reported a gross margin of 57.7%, a decrease of 0.5 points. Selling, general and administrative expenses rose 8.2% to USD 1.41 billion. Income from operations increased 10.0% to USD 1.11 billion. Deckers Outdoor Corporation noted the phase-out of standalone operations for the Koolaburra and AHNU brands. The company continues to emphasize product differentiation through its diverse brand portfolio, targeting fashion, lifestyle, performance, running, and outdoor markets, with all products manufactured by independent third-party contractors.

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