Assessing Celsius Holdings (CELH) Valuation After Expanded PepsiCo Alliance And Distribution Reach

Simply Wall St.02-07

Recent commentary on Celsius Holdings (CELH) has focused on the company’s expanded alliance with PepsiCo and its broader distribution reach, with some analysts highlighting potential implications for ...

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See our latest analysis for Celsius Holdings. At a share price of US$50.57, Celsius has had a mixed few weeks, with a 1-day share price return of 5.42% contrasting with a 7-day share price return of 3.64% and a 30-day share price return of 1.50%. A 90-day share price return of 21.80% and a 1-year total shareholder return of 125.66% suggest momentum has been strong over a longer stretch. If this PepsiCo partnership story has you thinking more broadly about growth themes, it could be a good time to scan 56 profitable AI stocks that aren't just burning cash as another potential source of ideas. With Celsius trading at US$50.57 and sitting at roughly a 27% discount to one analyst target and about a 31% gap to an intrinsic value estimate, you have to ask: is this a genuine opportunity, or is the market already baking in future growth? AdvertisementMost Popular Narrative: 21% Undervalued With Celsius last closing at $50.57 versus a widely followed fair value of $64.00, the current narrative leans toward meaningful upside based on future execution.  Expansion of distribution and increased activation through leading partners (PepsiCo in North America, Suntory internationally) is accelerating store count, new market entries, and international growth (27% YoY). This is providing exposure to broader health and wellness trends globally and underpinning expectations for long-term revenue expansion.  Read the complete narrative. Curious what earnings profile and margin rebuild sit behind that $64.00 fair value, and how rich a future multiple this narrative is willing to use? The full story joins rapid top line assumptions with a step change in profitability and a premium valuation that is still expected to compress from today. If you want to see exactly how those pieces fit together, the complete narrative lays out the numbers in black and white. Result: Fair Value of $64.00 (UNDERVALUED) Have a read of the narrative in full and understand what's behind the forecasts. However, the story also depends on smooth execution. Rising input costs and the lower margin Alani Nu acquisition are both capable of pressuring the earnings rebuild. Find out about the key risks to this Celsius Holdings narrative. Another Angle On Valuation Even though our narrative suggests Celsius is trading below a US$64.00 fair value, the current P/S of 6.1x stands well above the US Beverage industry at 2x, the peer average at 1.7x, and a fair ratio of 3.7x. That gap points to clear valuation risk if sentiment cools. See what the numbers say about this price — find out in our valuation breakdown. NasdaqCM:CELH P/S Ratio as at Feb 2026 Build Your Own Celsius Holdings Narrative If you see the numbers differently or just prefer to test your own assumptions, you can build a complete Celsius view yourself in minutes: Do it your way. A great starting point for your Celsius Holdings research is our analysis highlighting 2 key rewards and 2 important warning signs that could impact your investment decision. Looking for more investment ideas? If Celsius has sharpened your focus, do not stop here. The real edge often comes from comparing several strong ideas side by side using powerful filters.  Spot potential value opportunities early by checking companies our screener flags as screener containing 25 high quality undiscovered gems that might not yet be on everyone’s radar. Prioritise resilience by scanning 86 resilient stocks with low risk scores so you can focus on businesses our model views as having comparatively lower overall risk scores. Strengthen your shortlist with companies featuring healthier finances by reviewing the solid balance sheet and fundamentals stocks screener (45 results) and see which names stand out on fundamentals.   This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.New: AI Stock Screener & AlertsOur new AI Stock Screener scans the market every day to uncover opportunities.• Dividend Powerhouses (3%+ Yield)• Undervalued Small Caps with Insider Buying• High growth Tech and AI CompaniesOr build your own from over 50 metrics.Explore Now for FreeHave feedback on this article? Concerned about the content? Get in touch with us directly. 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