Is Hasbro (HAS) Leaning Too Heavily on 1980s IP to Drive Its Franchise Strategy?

Simply Wall St.02-07

In late January 2026, Hasbro announced a licensing collaboration with Amazon MGM Studios to produce action figures, toys and roleplay products tied to the upcoming live-action Voltron movie. The deal...

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The deal...</p>\n\n<a href=\"https://simplywall.st/stocks/us/consumer-durables/nasdaq-has/hasbro/news/is-hasbro-has-leaning-too-heavily-on-1980s-ip-to-drive-its-f\">Source Link</a>\n\n</div>\n","source":"simplywall_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Is Hasbro (HAS) Leaning Too Heavily on 1980s IP to Drive Its Franchise Strategy?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nIs Hasbro (HAS) Leaning Too Heavily on 1980s IP to Drive Its Franchise Strategy?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-02-07 02:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://simplywall.st/stocks/us/consumer-durables/nasdaq-has/hasbro/news/is-hasbro-has-leaning-too-heavily-on-1980s-ip-to-drive-its-f><strong>Simply Wall St.</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>In late January 2026, Hasbro announced a licensing collaboration with Amazon MGM Studios to produce action figures, toys and roleplay products tied to the upcoming live-action Voltron movie.  The deal...</p>\n\n<a href=\"https://simplywall.st/stocks/us/consumer-durables/nasdaq-has/hasbro/news/is-hasbro-has-leaning-too-heavily-on-1980s-ip-to-drive-its-f\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4585","symbol_name":"ETF&股票定投概念","start_time":0,"source_url":"https://simplywall.st/stocks/us/consumer-durables/nasdaq-has/hasbro/news/is-hasbro-has-leaning-too-heavily-on-1980s-ip-to-drive-its-f","article_id":"2609651286","we_media_id":null,"thumbnails":["https://images.simplywall.st/asset/industry/4121000-choice1-main-header/1585186790255"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/consumer-durables/nasdaq-has/hasbro/news/is-hasbro-has-leaning-too-heavily-on-1980s-ip-to-drive-its-f","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2609651286","pubTimestamp":1770401912,"columns":[],"sourceInfo":{"source_id":"simplywall_highlight","name":"Simply Wall St."},"weMediaInfo":null,"summary":"In late January 2026, Hasbro announced a licensing collaboration with Amazon MGM Studios to produce action figures, toys and roleplay products tied to the upcoming live-action Voltron movie. \nThe deal highlights how Hasbro is leaning on legacy 1980s franchises to deepen its entertainment-driven merchandise portfolio and tap into multi-generational fandom. \nWe’ll now examine how this new Voltron licensing partnership with Amazon MGM Studios shapes Hasbro’s investment narrative around...","collect":0,"end_time":0,"defaultTopTitle":"simplywall.st","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4585":"ETF&股票定投概念","BK4588":"碎股","BK4190":"消闲用品","HAS":"孩之宝","LU0154236417.USD":"BGF US FLEXIBLE EQUITY \"A2\" ACC","LU0054578231.USD":"BGF SYSTEMATIC SUSTAINABLE GLOBAL SMALLCAP \"A2\" (USD) ACC","LU2463526074.USD":"NORDEA 1 - GLOBAL CLIMATE ENGAGEMENT \"BP\" (USD) ACC","LU1481599808.USD":"THREADNEEDLE (LUX) UK EQUITY INCOME \"AUC\" (USDHDG) INC","LU1487256676.USD":"THREADNEEDLE (LUX) UK EQUITY INCOME \"ZUH\" (USDHDG) ACC","IE00B3T34201.USD":"BNY MELLON GLOBAL EQUITY INCOME \"B\" (USD) INC","LU1169590202.USD":"ALLSPRING (LUX)  U.S. SELECT EQUITY \"I\" (USD) ACC","BK4566":"资本集团","LU1481600234.SGD":"THREADNEEDLE (LUX) UK EQUITY INCOME \"ASC\" (SGDHDG) INC","LU1169589451.USD":"ALLSPRING (LUX)  U.S. SELECT EQUITY \"A\" (USD) ACC","BK7095":"多种金属与采矿","IP":"国际纸业","HAS.AU":"Hastings Rare Metals Ltd","BK4136":"纸材料包装"},"translate_title":"孩之宝(HAS)是否过于依赖20世纪80年代的知识产权来推动其特许经营战略？","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"HAS.AU":1.5,"IP":1.5,"HAS":1.5},"content_text":"In late January 2026, Hasbro announced a licensing collaboration with Amazon MGM Studios to produce action figures, toys and roleplay products tied to the upcoming live-action Voltron movie.  The deal highlights how Hasbro is leaning on legacy 1980s franchises to deepen its entertainment-driven merchandise portfolio and tap into multi-generational fandom.  We’ll now examine how this new Voltron licensing partnership with Amazon MGM Studios shapes Hasbro’s investment narrative around franchise monetization. Uncover the next big thing with 25 elite penny stocks that balance risk and reward.AdvertisementWhat Is Hasbro's Investment Narrative?For Hasbro, you really have to believe in the company’s ability to turn powerful brands into cash flow, even while it is still working through losses, goodwill impairments and a relatively high debt load. The new Voltron deal with Amazon MGM Studios sits neatly alongside recent Street Fighter, Monopoly casino and My Little Pony initiatives, reinforcing the idea that licensing and entertainment tie-ins are central to the story rather than a side bet. In the near term, though, Voltron is unlikely to move the needle compared with bigger catalysts such as the upcoming Q4 2025 earnings release on February 10, any update to guidance, and progress toward returning to sustainable profitability. The key risk is that Hasbro keeps leaning into franchise monetization just as questions are being raised about execution and capital discipline, including the Magic: The Gathering lawsuit and dividend coverage. However, the lawsuit over Magic: The Gathering card overprinting raises issues investors should not ignore.\n\nHasbro's shares have been on the rise but are still potentially undervalued by 38%. Find out what it's worth.Exploring Other PerspectivesHAS 1-Year Stock Price Chart Across six fair value estimates from the Simply Wall St Community, opinions span from US$1.90 to over US$150, underscoring how differently investors see Hasbro’s brand power, licensing pipeline and unresolved profitability risks.Explore 6 other fair value estimates on Hasbro - why the stock might be worth less than half the current price!Build Your Own Hasbro NarrativeDisagree with this assessment? Create your own narrative in under 3 minutes - extraordinary investment returns rarely come from following the herd.A great starting point for your Hasbro research is our analysis highlighting 2 key rewards and 2 important warning signs that could impact your investment decision.Our free Hasbro research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Hasbro's overall financial health at a glance.Ready For A Different Approach?Don't miss your shot at the next 10-bagger. Our latest stock picks just dropped:AI is about to change healthcare. These 25 stocks are working on everything from early diagnostics to drug discovery. The best part - they are all under $10b in market cap - there's still time to get in early.The best AI stocks today may lie beyond giants like Nvidia and Microsoft. Find the next big opportunity with these 30 smaller AI-focused companies with strong growth potential through early-stage innovation in machine learning, automation, and data intelligence that could fund your retirement.We've uncovered the 15 dividend fortresses yielding 5%+ that don't just survive market storms, but thrive in them.  This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.Valuation is complex, but we're here to simplify it.Discover if Hasbro might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.Access Free AnalysisHave feedback on this article? Concerned about the content? Get in touch with us directly. 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