Henkel, a German multinational, has selected VTEX as the platform to transform the B2B sales system of its salon-exclusive brand, Indola. As part of this initiative, Indola has implemented a new sales channel and launched a multi-distributor marketplace in Spain and Portugal, supporting inventory management for approximately 280 SKUs of products. The VTEX platform enables Indola to streamline business transactions among professional hairdressing customers and enhance digital visibility for its distributors.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. VTEX published the original content used to generate this news brief on February 11, 2026, and is solely responsible for the information contained therein.
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