Italy regulator probes Procter & Gamble over misleading ads for epilator

Reuters02-12

ROME, Feb 12 (Reuters) - Italy's competition authority said on Thursday it had opened an investigation against U.S. consumer goods maker Procter & Gamble PG.N over allegedly misleading adverts for a body hair removal device.

In a statement, the regulator said advertising for the Braun Skin i-Expert epilator claiming that it could leave users free of body hair for two years are exaggerated and not adequately demonstrated.

(Reporting by Alvise Armellini, editing by Claudia Cristoferi)

((alvise.armellini@thomsonreuters.com;))

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In a statement, the regulator said advertising for the Braun Skin i-Expert epilator claiming that it could leave users free of body hair for two years are exaggerated and not adequately demonstrated.   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