Coles under fire for alleged sneaky price tacticThe supermarket giant is accused of using a dodgy trick against unsuspecting customers.2 min read

7NEWS02-16

Supermarket giant Coles has been accused of artificially increasing prices before reducing them and claiming it as a discount.Australia’s consumer watchdog is pursuing the chain through the Federal ...

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supermarket giant is accused of using a dodgy trick against unsuspecting customers.2 min read\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-02-16 00:00 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://7news.com.au/news/accc-accuses-coles-of-sneaky-price-tactic-in-deliberately-misleading-down-down-campaign-c-21654131><strong>7NEWS</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Supermarket giant Coles has been accused of artificially increasing prices before reducing them and claiming it as a discount.Australia’s consumer watchdog is pursuing the chain through the Federal ...</p>\n\n<a href=\"https://7news.com.au/news/accc-accuses-coles-of-sneaky-price-tactic-in-deliberately-misleading-down-down-campaign-c-21654131\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK7082","symbol_name":"大卖场与超市","start_time":0,"source_url":"https://7news.com.au/news/accc-accuses-coles-of-sneaky-price-tactic-in-deliberately-misleading-down-down-campaign-c-21654131","article_id":"2611105479","we_media_id":null,"thumbnails":[],"rights":{"source":"7news_stock","url":"https://7news.com.au/news/accc-accuses-coles-of-sneaky-price-tactic-in-deliberately-misleading-down-down-campaign-c-21654131","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2611105479","pubTimestamp":1771171200,"columns":[],"sourceInfo":{"source_id":"7news_stock","name":"7NEWS"},"weMediaInfo":null,"summary":"Supermarket giant Coles has been accused of artificially increasing prices before reducing them and claiming it as a discount.Australia’s consumer watchdog is pursuing the chain through the Federal Court for allegedly misleading consumers with its “down down, prices are down” campaign.The Australian Competition and Consumer Commission’s case against Coles began on Monday, with its lawyers accusing the company of using “utterly misleading” prices.Know the news with the 7NEWS app: Download today ArrowWith a “jingle that sticks in one’s ear longer than is healthy”, the ACCC’s barrister alleged Coles’s well-known “down down” marketing campaign had deliberately misled its customers.“Why on Earth are you telling your customers that your prices are going down, when they’re not?”","collect":0,"end_time":0,"defaultTopTitle":"7news.com.au","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK7082":"大卖场与超市","BK7040":"食品零售","BK7501":"新冠治疗股","COL.AU":"COLES GROUP LTD"},"translate_title":"科尔斯因涉嫌偷偷摸摸的价格策略而受到批评这家超市巨头被指控对毫无戒心的顾客使用狡猾的伎俩。2分钟阅读","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"COL.AU":1.5},"content_text":"Supermarket giant Coles has been accused of artificially increasing prices before reducing them and claiming it as a discount.Australia’s consumer watchdog is pursuing the chain through the Federal Court for allegedly misleading consumers with its “down down, prices are down” campaign.The Australian Competition and Consumer Commission’s case against Coles began on Monday, with its lawyers accusing the company of using “utterly misleading” prices.Know the news with the 7NEWS app: Download today ArrowWith a “jingle that sticks in one’s ear longer than is healthy”, the ACCC’s barrister alleged Coles’s well-known “down down” marketing campaign had deliberately misled its customers.“Why on Earth are you telling your customers that your prices are going down, when they’re not?” the commission’s barrister Garry Rich SC told the court.“The particular promotion they chose was a promotion that hinges on convincing customers that the price of this product has gone down.“An utterly inappropriate promotional mechanic to use in circumstances where everyone within Coles knows the price is going up.”He opened the hearing using the example of a 1.2kg can of Nature’s Gift adult wet dog food, which he said was sold for $4 from April 2022 to February 2023.Rich claimed Coles had increased the price of the product to $6 for a week, before it was sold as reduced to $4.50.“Coles’s statement was utterly misleading,” he said.Be the first to know: Add 7NEWS as your preferred news source on Google“Coles had increased its price to $6 just seven days before the promotion and for 296 days before that the price was $4.”The consumer watchdog has accused Coles of a misleading dog food discount. (Susie Dodds/AAP PHOTOS) Credit: AAPJustice Michael O’Bryan queried whether the reason the price rose was due to the supplier increasing its cost.Rich said consumers would not know this information and it was misleading to claim the later price was discounted.Using a giant red thumb, the “down down” campaign began in 2010 and claimed prices on everyday household products had been reduced and were staying low.Coles said it was helping Australians keep their grocery costs down as part of its commitment to lower the cost of living, Rich said.However, in reality Coles allegedly misled customers on prices for 245 similar products, including toothpaste, soft drink, cheese, shampoo, band-aids and laundry powder.“You’re not lowering the cost of living, you’re not driving prices down, in circumstances of the kind we have here,” he said.Coles is fighting all allegations brought by the ACCC as the hearing continues.Ford recalls hundreds of cars over major safety concern1 min readHundreds of jobs on the line as retail giant goes bust2 min read","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2611105479","isCrawlerRequest":true}