NetEase's Lengthening Revenue Deferral Cycle Appears Positive -- Market Talk

Dow Jones02-13

0515 GMT - NetEase's lengthening revenue deferral cycle is positive, says Morningstar analyst Ivan Su in a research note. As NetEase's deferred revenue is amortized over the estimated average playing period, a longer recognition cycle indicates users are spending more time in NetEase's newer titles, showing stronger engagement and retention, Su says. With game makers increasingly incorporating AI in game production, Su thinks top-tier game makers like NetEase could produce games more efficiently, adding that AI is pushing gaming companies to develop better products. NetEase's H Shares are last 1.6% lower at HK$184.00. (sherry.qin@wsj.com)

(END) Dow Jones Newswires

February 13, 2026 00:15 ET (05:15 GMT)

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