Hasbro (HAS) Is Up 5.9% After Unveiling Major Toy Fair Slate And Harry Potter Deal – Has The Bull Case Changed?

Simply Wall St.02-17

In February 2026, Hasbro used its return to the North American International Toy Fair in New York to unveil a wide slate of new products and licensing collaborations across brands such as Peppa Pig, ...

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The combination of inclusive character storytelling, new nostalgia-driven launches like Crossfire, and cross-media deals tied to franchises such as Voltron positions Hasbro to further monetize its intellectual property across toys, digital content, and entertainment partnerships. We’ll now examine how this broad Toy Fair pipeline, especially the new multi-year Harry Potter licensing deal, could reshape Hasbro’s investment narrative. Find 54 companies with promising cash flow potential yet trading below their fair value.AdvertisementHasbro Investment Narrative RecapTo own Hasbro, you have to believe its shift toward IP monetization and cross-platform partnerships can offset a still-challenged traditional toy segment. The 2026 Toy Fair reveals, including Harry Potter and Voltron, reinforce the near term catalyst around licensing driven revenue, while key risks such as reliance on a handful of blockbuster franchises and ongoing weakness in core Consumer Products are not materially changed by this news. Among the recent announcements, the new multi-year Harry Potter licensing partnership starting in 2027 stands out, because it extends Hasbro’s pipeline of third party IP that can feed toys, games, collectibles and digital content. That helps support the existing catalyst around growing licensing and digital monetization, but it also underlines the risk that heavier dependence on licensed brands brings recurring royalty costs and more complex partner relationships. Yet investors should also be aware that if demand for a few key franchises softens or license terms tighten, Hasbro’s earnings profile could... Read the full narrative on Hasbro (it's free!)Hasbro's narrative projects $4.9 billion revenue and $773.5 million earnings by 2028.Uncover how Hasbro's forecasts yield a $96.23 fair value, a 6% downside to its current price.Exploring Other PerspectivesHAS 1-Year Stock Price Chart Four Simply Wall St Community valuations for Hasbro span from US$75 to about US$238 per share, showing very different views on upside. When you set those against Hasbro’s growing reliance on a handful of blockbuster and licensed franchises, it underlines why you may want to compare several independent assessments before forming your own view.Explore 4 other fair value estimates on Hasbro - why the stock might be worth 27% less than the current price!Build Your Own Hasbro NarrativeDisagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.A great starting point for your Hasbro research is our analysis highlighting 2 key rewards and 3 important warning signs that could impact your investment decision.Our free Hasbro research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Hasbro's overall financial health at a glance.Curious About Other Options?These stocks are moving-our analysis flagged them today. Act fast before the price catches up:Rare earth metals are the new gold rush. Find out which 30 stocks are leading the charge.Invest in the nuclear renaissance through our list of 85 elite nuclear energy infrastructure plays powering the global AI revolution.We've uncovered the 13 dividend fortresses yielding 5%+ that don't just survive market storms, but thrive in them.  This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.Valuation is complex, but we're here to simplify it.Discover if Hasbro might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.Access Free AnalysisHave feedback on this article? Concerned about the content? Get in touch with us directly. 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