The Clorox Company has published a new consumer research report, *Home Care Redefined*, analyzing how Americans’ home-care habits and expectations are changing. The report finds people are cleaning more often and increasingly treating home care as a source of wellness and emotional satisfaction, not just chore completion. It also notes a shift in “convenience” toward ease and enjoyment, with strong preference for multipurpose products, and highlights growing interest in whole-home health measures such as managing indoor air quality.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. The Clorox Company published the original content used to generate this news brief via PR Newswire (Ref. ID: 202602190900PR_NEWS_USPR_____SF90978) on February 19, 2026, and is solely responsible for the information contained therein.
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