Mondelez Focuses Investment on Two Ends of K-Shaped Economy -- Market Talk

Dow Jones02-18

1824 ET - Mondelez International is focused on the two ends of the income spectrum. The snack company is trying to adjust prices and offerings to appeal to the customers who are the most cost-sensitive, and those most willing to pay extra for premium quality, Chief Executive Dirk Van de Put says during the CAGNY conference. It is expanding offerings at affordable price points, including adding more $3 snack packs across different brands, he says. At the same time, high-earning consumers are increasingly choosing premium products, which is causing Mondelez is invest more in pricier brands like Tate's Bakeshop, Van de Put says. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

February 17, 2026 18:24 ET (23:24 GMT)

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