IMAX Reports $28 Million in Chinese New Year Box Office Revenue

MT Newswires Live02-23

IMAX (IMAX) said Monday it generated $28 million in ticket sales during the seven-day Chinese New Year holiday period.

The theater network captured 3.4% of overall box office revenue in the country despite operating less than 1% of total screens, the company said.

The racing movie "Pegasus 3" accounted for the majority of the holiday earnings by generating $24 million over its first week in theaters, IMAX said.

The martial arts film "Blade of the Guardians" and the thriller "Scare Out" contributed $3.3 million and $500,000, respectively, the company added.

"Pegasus 3" will expand to select North American, UK, Australian and New Zealand locations this week, the company said.

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