Mattel FY 2025 net income per diluted share drops 21% to USD 1.24

Mattel reported FY 2025 net sales of USD 5.35 billion (-1%), with gross profit of USD 2.61 billion (-5%) and gross margin of 48.7%. Operating income was USD 546.4 million (-21%), while net income was USD 397.6 million (-27%), or USD 1.24 per diluted share. Cash flows from operating activities were USD 593.3 million in FY 2025, and cash and equivalents ended the year at USD 1.24 billion. By region, North America FY 2025 net sales were USD 3.00 billion (-5%) with segment income of USD 704.7 million (-16%), while International net sales were USD 2.35 billion (+6%) with segment income of USD 445 million (+14%). FY 2025 gross billings were USD 6.08 billion (+1%), reflecting category declines in Dolls (USD 2.06 billion, -7%) and Infant, Toddler, and Preschool (USD 786.3 million, -17%), offset by growth in Vehicles (USD 1.99 billion, +11%) and Action Figures, Building Sets, Games, and Other (USD 1.24 billion, +14%). Barbie gross billings were USD 1.2 billion (-11%), Hot Wheels was USD 1.75 billion (+11%), and Fisher-Price was USD 622.3 million (-11%). Mattel said 2025 retailer ordering was affected by uncertainty in U.S. trade dynamics, with delayed orders in Q2 and Q3 followed by a significant acceleration in Q4. The company raised targeted annual gross cost savings under its Optimizing for Profitable Growth program to USD 225 million and repurchased USD 600 million of shares during FY 2025, exhausting its prior authorization; the board approved a new USD 1.5 billion share repurchase program on Feb. 9, 2026. Mattel also issued USD 600 million of senior notes in November 2025 and used the proceeds plus cash on hand to repay USD 600 million of notes due April 2026, and announced an agreement on Feb. 10, 2026 to acquire the remaining 50% of mobile games studio Mattel163 for about USD 159 million, subject to closing conditions.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Mattel Inc. published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission (Ref. ID: 0001628280-26-010716), on February 23, 2026, and is solely responsible for the information contained therein.