Raducanu ditches Nike after eight years to sign £2.6m deal with rival

cityam02-24

Emma Raducanu has ended an eight-year relationship with Nike to sign with Uniqlo Emma Raducanu has ended an eight-year relationship with Nike to become the first female tennis player on the roster of ...

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The deal is reportedly worth 2.6m, up from the 100,000-per-year her deal with Nike was reportedly worth.Since shocking the tennis world to win the 2021 US Open, Raducanu has had a turbulent time on the court in finding momentum through injuries and continued coaching changes.There had been reports in 2025 that major Raducanu backer Vodafone – to a rumoured tone of 3m per year – had ditched the Brit.Raducanu has played 12 matches this year, winning six ","collect":0,"end_time":0,"defaultTopTitle":"cityam.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4581":"高盛持仓","LU0310800379.SGD":"FTIF - Templeton Global A Acc SGD","LU1267930573.SGD":"TEMPLETON GLOBAL \"AA\" (SGD) ACC A","LU0889566641.SGD":"FTSF - Templeton Shariah Global Equity A Acc SGD","BK4534":"瑞士信贷持仓","BK4585":"ETF&股票定投概念","BK4533":"AQR资本管理(全球第二大对冲基金)","IE00BFXG0V08.USD":"BNY MELLON GLOBAL LEADERS \"B\" (USD) ACC","BK4566":"资本集团","LU1267930813.SGD":"FRANKLIN TEMPLETON SHARIAH GLOBAL EQUITY \"AS\" (SGD) ACC","BK4558":"双十一","LU0823411888.USD":"法巴消费创新基金 Cap","LU0708994859.HKD":"TEMPLETON GLOBAL \"A\" (HKD) ACC","NKE":"耐克","LU1303367103.USD":"摩根大通多经理另类基金 A (acc)","LU0029864427.USD":"TEMPLETON GLOBAL \"A\" (USD) INC","LU2098885051.SGD":"JPMorgan Funds - Multi-Manager Alternatives A (acc) SGD","BK4588":"碎股","LU0128525929.USD":"TEMPLETON GLOBAL \"A\" (USD) ACC","IE00BYQQ9H92.USD":"BNY MELLON GLOBAL LEADERS \"A\" (USD) ACC","LU0786609619.USD":"高盛全球千禧一代股票组合Acc","BK4146":"鞋类","LU0792757196.USD":"TEMPLETON SHARIAH GLOBAL EQUITY FUND \"A\" (USD) ACC","BK4561":"索罗斯持仓"},"translate_title":"拉杜卡努在八年后放弃耐克，与竞争对手签署260万英镑的协议","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"NKE":1.5},"content_text":"Emma Raducanu has ended an eight-year relationship with Nike to sign with Uniqlo Emma Raducanu has ended an eight-year relationship with Nike to become the first female tennis player on the roster of Uniqlo.The 23-year-old former US Open champion has signed a multi-million pound deal with the Japanese casualwear brand and follows the likes of Roger Federer in ditching the “Just Do It”- famed sportswear brand for Uniqlo.Brit Raducanu is expected to debut her new kit at Indian Wells next week after Uniqlo teased her announcement on Monday. The deal is reportedly worth £2.6m, up from the £100,000-per-year her deal with Nike was reportedly worth.Since shocking the tennis world to win the 2021 US Open, Raducanu has had a turbulent time on the court in finding momentum through injuries and continued coaching changes.\n\nRaducanu making movesBut her victory at Flushing Meadows in New York saw the likes of Wilson, Tiffany & Co, Dior, British Airways and Porsche flock to the Brit, who has Romanian and Chinese heritage.\n\n\n\n\n\n\nNews Updates\nStay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nUniqlo’s tennis roster has included the likes of Federer, Novak Djokovic and Japan’s Kei Nishikori, with a 10-year deal with the Swiss member of tennis’ “Big Three” worth £226m over a decade. But Raducanu is not the first British tennis player to be part of the Japanese brand’s roster, with wheelchair player Gordon Reid already donning the firm’s logo.“Introducing Emma Raducanu,” the brand said in a statement, “our newest global brand ambassador and Britain’s top-ranked female tennis player. “Emma will champion Uniqlo’s Lifewear philosophy, which is committed to pursuing excellence, making meaningful contributions to society, and empowering the next generation.”\n\nThere had been reports in 2025 that major Raducanu backer Vodafone – to a rumoured tone of £3m per year – had ditched the Brit.Raducanu has played 12 matches this year, winning six and losing six.Nike’s major tennis athletes include Carlos Alcaraz, Jannik Sinner and Aryna Sabalenka.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2613791924","isCrawlerRequest":true}